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Bread Financial Holdings, Inc. (ADS)
56.8  0.65 (1.16%)    04-04 00:00
Open: 56.84
High: 57.82
Volume: 463,839
  
Pre. Close: 56.15
Low: 56.285
Market Cap: 2,847(M)
Technical analysis
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Mid term     
Targets 6-month :  1-year : 
Resists First :  Second : 
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%K %D K(14,3) :  D(3) : 
RSI RSI(14):
52-week High :  Low : 
Price, MAs and Bollinger Bands


Stock Price Prediction
If tomorrow: Open lower Open higher
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Company Description

Bread Financial Holdings Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, account origination, and funding services for approximately 130 private label and co-brand credit card programs, as well as through Bread partnerships to approximately 500 small-and medium-sized businesses merchants; and Comenity-branded general purpose cash-back credit. The company also manages and services the loans it originates for private label, co-brand, and general-purpose credit card programs and Bread BNPL (installment loans, split-pay) products; and provides marketing, and data and analytics services. In addition, it offers an enhanced digital suite that includes a unified software development kit, which provides access to its suite of products, as well as promotes credit payment options earlier in the shopping experience. Further, the company through Bread, a digital payments platform and robust suite of application programming interfaces allows merchants and partners to integrate online point-of-sale financing and other digital payment products, including installment and split-pay solutions. The company was formerly known as Alliance Data Systems Corporation and changed its name to Bread Financial Holdings Inc. in March 2022. Bread Financial Holdings Inc. was founded in 1996 and is headquartered in Columbus, Ohio.

Headline News

Wed, 08 Apr 2026
Is It Time To Reassess Bread Financial Holdings (BFH) After Its 65% One Year Rally? - simplywall.st

Mon, 06 Apr 2026
Bread Financial Holdings: Focusing On Longer Growth Runways And Better Economics (NYSE:BFH) - Seeking Alpha

Wed, 01 Apr 2026
Bread Financial Holdings Stock: Business Model, Market Position and Investor Considerations for NYSE - AD HOC NEWS

Sun, 29 Mar 2026
Bread Financial Holdings Stock: Business Model, Competitive Position and Investor Considerations for - AD HOC NEWS

Fri, 27 Mar 2026
Apollo Private Credit Fund Looks to Go on Offense With New CLO - Bloomberg

Mon, 23 Mar 2026
Ford’s New Co‑Branded Credit Card Deal Could Be A Game Changer For Bread Financial (BFH) - simplywall.st

Financial Analysis
Price to Book Value:
P/BV, a ratio used to compare book value to its current market price, to gauge whether a stock is valued properly.
Outperform
Price to Earnings:
PE, the ratio for valuing a company that measures its current share price relative to its earnings per share (EPS).
Outperform
Discounted cash flow:
DCF, a valuation method used to estimate the value of an investment based on its expected future cash flows.
Outperform
Return on Assets:
ROA, indicates how profitable a company is in relation to its total assets, how efficiently uses assets to generate a profit.
Neutral
Return on Equity:
ROE, a measure of financial performance calculated by dividing net income by equity. a gauge of profitability and efficiency.
Neutral
Debt to Equity:
evaluate financial leverage, reflects the ability of equity to cover outstanding debts in the event of a business downturn.
Outperform
Stock Basics & Statistics
Exchange:
NYSE
Sector:
Financial Services
Industry:
Financial - Credit Services
Shares Out 0 (M)
Shares Float 0 (M)
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Shares Short 0 (K)
Shares Short P.Month 0 (K)
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Operating Cash Flow 0 (M)
Levered Free Cash Flow 0 (M)
Stock Valuations
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Stock Dividends
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Dividend Yield 0%
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