| 106.22 3.04 (2.95%) | 08-21 10:59 | |||||||||||||
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| Short term |  |
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| Mid term |  |
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| Targets | 6-month : | 126.29  |
1-year : | 133.29 |
| Resists | First : | 108.12 |
Second : | 114.12 |
| Pivot price | 109.67 |
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| Supports | First : | 98.43 |
Second : | 81.89 |
| MAs | MA(5) : | 107.86 |
MA(20) : | 109.23 |
| MA(100) : | 95.21 |
MA(250) : | 78.91 |
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| MACD | MACD : | 1.1 |
Signal : | 2.1 |
| %K %D | K(14,3) : | 20.2 |
D(3) : | 34.1 |
| RSI | RSI(14): 46.4 |
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| 52-week | High : | 114.12 | Low : | 53.34 |
Price has closed below its short-term moving average. Short-term moving average is currently above mid-term; and above long-term moving average. From the relationship between price and moving averages: This stock is NEUTRAL in short-term; and BULLISH in mid-long term.[ BFH ] has closed above bottom band by 9.1%. Bollinger Bands are 19.3% narrower than normal. The current width of the bands does not suggest anything about the future direction or movement of prices.
| If tomorrow: | Open lower | Open higher |
| High: | 108.3 - 109.06 | 109.06 - 109.64 |
| Low: | 100.11 - 101.1 | 101.1 - 101.86 |
| Close: | 101.8 - 103.15 | 103.15 - 104.18 |
Bread Financial Holdings, Inc. offers cutting-edge payment and credit solutions to consumers and various industries throughout North America. Their services include comprehensive financing for credit cards and other loans, which involves managing risk, originating accounts, and providing funding for approximately 130 private label and co-branded credit card programs. They also support around 500 small and medium-sized businesses through their Bread partnerships and issue Comenity-branded general purpose cash-back credit cards. The company is responsible for administering and overseeing all loans it generates, covering private label, co-brand, and general-purpose credit card portfolios, as well as its Bread BNPL (Buy Now Pay Later) products, which include installment and split-pay options. Beyond lending, they provide marketing, data, and analytics services. Their enhanced digital toolkit features a unified Software Development Kit (SDK), allowing seamless integration with their product range and encouraging the presentation of credit payment choices earlier in the retail journey. Additionally, the Bread digital payments platform, powered by a comprehensive suite of application programming interfaces (APIs), empowers merchants and partners to readily incorporate online point-of-sale financing, such as installment and split-pay solutions. Established in Columbus, Ohio in 1996, the company was formerly known as Alliance Data Systems Corporation until it rebranded as Bread Financial Holdings, Inc. in March 2022.
Thu, 20 Aug 2026
Bread Financial Holdings Inc (BFH) Shares Fall 4.9% -- GF Value Says Still Overvalued - GuruFocus
Wed, 19 Aug 2026
Bread Financial Holdings Inc. stock underperforms Wednesday when compared to competitors - MarketWatch
Mon, 17 Aug 2026
Bread Financial stock hits 52-week high at 114.53 USD - Investing.com
Mon, 17 Aug 2026
Bread Financial reports July 2026 net loss rate down to 6.80% as loan balances rise to $18.5B - TradingView
Mon, 17 Aug 2026
Bread Financial loans rose 4.9%—then came July’s credit rates - Stock Titan
| Price to Book Value: P/BV, a ratio used to compare book value to its current market price, to gauge whether a stock is valued properly. |
Underperform |
| Price to Earnings: PE, the ratio for valuing a company that measures its current share price relative to its earnings per share (EPS). |
Neutral |
| Discounted cash flow: DCF, a valuation method used to estimate the value of an investment based on its expected future cash flows. |
Neutral |
| Return on Assets: ROA, indicates how profitable a company is in relation to its total assets, how efficiently uses assets to generate a profit. |
Outperform |
| Return on Equity: ROE, a measure of financial performance calculated by dividing net income by equity. a gauge of profitability and efficiency. |
Outperform |
| Debt to Equity: evaluate financial leverage, reflects the ability of equity to cover outstanding debts in the event of a business downturn. |
Underperform |
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Exchange:
NYSE
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Sector:
Financial Services
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Industry:
Financial - Credit Services
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| Shares Out | 40 (M) |
| Shares Float | 38 (M) |
| Held by Insiders | 1.4 (%) |
| Held by Institutions | 114.9 (%) |
| Shares Short | 10 (K) |
| Shares Short P.Month | 14 (K) |
| EPS | 12.25 |
| EPS Est Next Qtrly | 0 |
| EPS Est This Year | 0 |
| EPS Est Next Year | 0 |
| Book Value (p.s.) | 86.94 |
| Profit Margin | 21.3 % |
| Operating Margin | 28.9 % |
| Return on Assets (ttm) | 2.5 % |
| Return on Equity (ttm) | 17.4 % |
| Qtrly Rev. Growth | 3.7 % |
| Gross Profit (p.s.) | 66.07 |
| Sales Per Share | 66.07 |
| EBITDA (p.s.) | 0 |
| Qtrly Earnings Growth | 21.2 % |
| Operating Cash Flow | 2,190 (M) |
| Levered Free Cash Flow | 0 (M) |
| PE Ratio | 8.59 |
| PEG Ratio | 4 |
| Price to Book value | 1.21 |
| Price to Sales | 1.59 |
| Price to Cash Flow | 1.94 |
| Dividend | 0.23 |
| Forward Dividend | 0 |
| Dividend Yield | 0.2% |
| Dividend Pay Date | Invalid DateTime. |
| Ex-Dividend Date | Invalid DateTime. |
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