| 70.18 1.4 (2.04%) | 01-26 16:00 | |||||||||||||
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| Short term |  |
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| Mid term | |
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| Targets | 6-month : | 89.45 | 1-year : | 95.81 |
| Resists | First : | 76.58 | Second : | 82.02 |
| Pivot price | 73.56  |
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| Supports | First : | 67.77 | Second : | 56.39 |
| MAs | MA(5) : | 70.08 |
MA(20) : | 73.96 |
| MA(100) : | 66.4  |
MA(250) : | 59.54 |
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| MACD | MACD : | -0.9 |
Signal : | -0.1 |
| %K %D | K(14,3) : | 15.5 |
D(3) : | 16.8 |
| RSI | RSI(14): 44.1 |
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| 52-week | High : | 82.02 | Low : | 38.2 |
Price has closed above its short-term moving average. Short-term moving average is currently below mid-term; and above long-term moving average. From the relationship between price and moving averages: This stock is NEUTRAL in short-term; and NEUTRAL in mid-long term.[ BFH ] has closed above bottom band by 31.3%. Bollinger Bands are 84.4% wider than normal. The large width of the bands suggest high volatility as compared to its normal range. The bands have been in this wide range for 7 days. This is a sign that the current trend might continue.
| If tomorrow: | Open lower | Open higher |
| High: | 70.85 - 71.19 | 71.19 - 71.5 |
| Low: | 67.92 - 68.31 | 68.31 - 68.67 |
| Close: | 69.55 - 70.15 | 70.15 - 70.72 |
Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, account origination, and funding services for approximately 130 private label and co-brand credit card programs, as well as through Bread partnerships to approximately 500 small-and medium-sized businesses merchants; and Comenity-branded general purpose cash-back credit. The company also manages and services the loans it originates for private label, co-brand, and general-purpose credit card programs and Bread BNPL (installment loans, split-pay) products; and provides marketing, and data and analytics services. In addition, it offers an enhanced digital suite that includes a unified software development kit, which provides access to its suite of products, as well as promotes credit payment options earlier in the shopping experience. Further, the company through Bread, a digital payments platform and robust suite of application programming interfaces allows merchants and partners to integrate online point-of-sale financing and other digital payment products, including installment and split-pay solutions. The company was formerly known as Alliance Data Systems Corporation and changed its name to Bread Financial Holdings, Inc. in March 2022. Bread Financial Holdings, Inc. was founded in 1996 and is headquartered in Columbus, Ohio.
Mon, 26 Jan 2026
BFH vs. BAM: Which Stock Should Value Investors Buy Now? - Yahoo Finance Singapore
Mon, 26 Jan 2026
Is Bread Financial Poised for a Beat This Earnings Season? - TradingView
Sun, 25 Jan 2026
What Catalysts Could Shift The Story For Bread Financial Holdings (BFH) Now? - Yahoo Finance
Thu, 22 Jan 2026
Bread Financial Holdings (BFH) Expected to Beat Earnings Estimates: Can the Stock Move Higher? - Finviz
Mon, 19 Jan 2026
Mizuho Markets Americas LLC Buys 37,466 Shares of Bread Financial Holdings, Inc. $BFH - MarketBeat
Sun, 18 Jan 2026
Can Bread Financial (BFH) Sustain Profitability Leadership Without Top-Line Growth Momentum? - simplywall.st
| Price to Book Value: P/BV, a ratio used to compare book value to its current market price, to gauge whether a stock is valued properly. |
Outperform |
| Price to Earnings: PE, the ratio for valuing a company that measures its current share price relative to its earnings per share (EPS). |
Outperform |
| Discounted cash flow: DCF, a valuation method used to estimate the value of an investment based on its expected future cash flows. |
Outperform |
| Return on Assets: ROA, indicates how profitable a company is in relation to its total assets, how efficiently uses assets to generate a profit. |
Outperform |
| Return on Equity: ROE, a measure of financial performance calculated by dividing net income by equity. a gauge of profitability and efficiency. |
Outperform |
| Debt to Equity: evaluate financial leverage, reflects the ability of equity to cover outstanding debts in the event of a business downturn. |
Underperform |
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Exchange:
NYSE
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Sector:
Financial Services
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Industry:
Financial - Credit Services
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| Shares Out | 0 (M) |
| Shares Float | 46 (M) |
| Held by Insiders | 4.522e+007 (%) |
| Held by Institutions | 0.8 (%) |
| Shares Short | 5,350 (K) |
| Shares Short P.Month | 0 (K) |
| EPS | 9.88 |
| EPS Est Next Qtrly | 0 |
| EPS Est This Year | 0 |
| EPS Est Next Year | 0 |
| Book Value (p.s.) | 703.9 |
| Profit Margin | 18.7 % |
| Operating Margin | 29.6 % |
| Return on Assets (ttm) | 2.1 % |
| Return on Equity (ttm) | 14.7 % |
| Qtrly Rev. Growth | 9.3 % |
| Gross Profit (p.s.) | 1.91603e+009 |
| Sales Per Share | 1.91603e+009 |
| EBITDA (p.s.) | 0 |
| Qtrly Earnings Growth | 9 % |
| Operating Cash Flow | 0 (M) |
| Levered Free Cash Flow | 2,000 (M) |
| PE Ratio | 7.1 |
| PEG Ratio | 0 |
| Price to Book value | 0.09 |
| Price to Sales | 0 |
| Price to Cash Flow | 1.27 |
| Dividend | 0 |
| Forward Dividend | 4.3e+006 |
| Dividend Yield | 0% |
| Dividend Pay Date | Invalid DateTime. |
| Ex-Dividend Date | Invalid DateTime. |
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