| 71.66 -2.43 (-3.28%) | 03-12 16:00 | |||||||||||||
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| Short term |   |
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| Mid term |  |
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| Targets | 6-month : | 88.1 | 1-year : | 93.08 |
| Resists | First : | 75.43 | Second : | 79.69 |
| Pivot price | 73.22 |
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| Supports | First : | 68.52 | Second : | 57.01 |
| MAs | MA(5) : | 72.6 |
MA(20) : | 73.22 |
| MA(100) : | 70.53 |
MA(250) : | 61.28 |
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| MACD | MACD : | -0.3 |
Signal : | -0.1 |
| %K %D | K(14,3) : | 39.5 |
D(3) : | 39.2 |
| RSI | RSI(14): 46.4 |
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| 52-week | High : | 81.79 | Low : | 37.66 |
Price has closed below its short-term moving average. Short-term moving average is currently below mid-term; and above long-term moving average. From the relationship between price and moving averages: This stock is BEARISH in short-term; and NEUTRAL in mid-long term.[ BFH ] has closed above bottom band by 31.8%. Bollinger Bands are 17.8% narrower than normal. The current width of the bands does not suggest anything about the future direction or movement of prices.
| If tomorrow: | Open lower | Open higher |
| High: | 73 - 73.37 | 73.37 - 73.66 |
| Low: | 70.43 - 70.82 | 70.82 - 71.12 |
| Close: | 71.04 - 71.7 | 71.7 - 72.2 |
Bread Financial Holdings, Inc. provides tech-forward payment and lending solutions to customers and consumer-based industries in North America. It offers credit card and other loans financing services, including risk management solutions, account origination, and funding services for approximately 130 private label and co-brand credit card programs, as well as through Bread partnerships to approximately 500 small-and medium-sized businesses merchants; and Comenity-branded general purpose cash-back credit. The company also manages and services the loans it originates for private label, co-brand, and general-purpose credit card programs and Bread BNPL (installment loans, split-pay) products; and provides marketing, and data and analytics services. In addition, it offers an enhanced digital suite that includes a unified software development kit, which provides access to its suite of products, as well as promotes credit payment options earlier in the shopping experience. Further, the company through Bread, a digital payments platform and robust suite of application programming interfaces allows merchants and partners to integrate online point-of-sale financing and other digital payment products, including installment and split-pay solutions. The company was formerly known as Alliance Data Systems Corporation and changed its name to Bread Financial Holdings, Inc. in March 2022. Bread Financial Holdings, Inc. was founded in 1996 and is headquartered in Columbus, Ohio.
Thu, 12 Mar 2026
Bread Financial: Loan Growth, Single-Digit P/E, Bullish Chart - Despite Macro Risks (BFH) - Seeking Alpha
Thu, 12 Mar 2026
Bread Financial Highlights Improving Credit Metrics and Loan Growth - The Globe and Mail
Wed, 11 Mar 2026
Morgan Stanley Upgrades Bread Financial (BFH) to Overweight March 2026 - Meyka
Wed, 11 Mar 2026
BFH: Transformation drives growth, credit improvement, and tech innovation for resilient middle market - TradingView
Wed, 11 Mar 2026
Bread Financial Holdings Sees Increased Investment from Grantham Mayo Van Otterloo - National Today
| Price to Book Value: P/BV, a ratio used to compare book value to its current market price, to gauge whether a stock is valued properly. |
Neutral |
| Price to Earnings: PE, the ratio for valuing a company that measures its current share price relative to its earnings per share (EPS). |
Outperform |
| Discounted cash flow: DCF, a valuation method used to estimate the value of an investment based on its expected future cash flows. |
Neutral |
| Return on Assets: ROA, indicates how profitable a company is in relation to its total assets, how efficiently uses assets to generate a profit. |
Outperform |
| Return on Equity: ROE, a measure of financial performance calculated by dividing net income by equity. a gauge of profitability and efficiency. |
Outperform |
| Debt to Equity: evaluate financial leverage, reflects the ability of equity to cover outstanding debts in the event of a business downturn. |
Underperform |
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Exchange:
NYSE
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Sector:
Financial Services
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Industry:
Financial - Credit Services
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| Shares Out | 43 (M) |
| Shares Float | 43 (M) |
| Held by Insiders | 1.1 (%) |
| Held by Institutions | 112 (%) |
| Shares Short | 4,210 (K) |
| Shares Short P.Month | 4,640 (K) |
| EPS | 10.96 |
| EPS Est Next Qtrly | 0 |
| EPS Est This Year | 0 |
| EPS Est Next Year | 0 |
| Book Value (p.s.) | 75.44 |
| Profit Margin | 19.8 % |
| Operating Margin | 16.9 % |
| Return on Assets (ttm) | 2.2 % |
| Return on Equity (ttm) | 16.3 % |
| Qtrly Rev. Growth | 18.5 % |
| Gross Profit (p.s.) | 60.29 |
| Sales Per Share | 60.29 |
| EBITDA (p.s.) | 0 |
| Qtrly Earnings Growth | 734.9 % |
| Operating Cash Flow | 2,090 (M) |
| Levered Free Cash Flow | 0 (M) |
| PE Ratio | 6.53 |
| PEG Ratio | 0 |
| Price to Book value | 0.94 |
| Price to Sales | 1.18 |
| Price to Cash Flow | 1.47 |
| Dividend | 0.23 |
| Forward Dividend | 0 |
| Dividend Yield | 0.3% |
| Dividend Pay Date | Invalid DateTime. |
| Ex-Dividend Date | Invalid DateTime. |
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