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Baozun Inc. (BZUN)
2.64  -0.04 (-1.49%)    06-09 16:00
Open: 2.73
High: 2.73
Volume: 222,700
  
Pre. Close: 2.68
Low: 2.605
Market Cap: 153(M)
Technical analysis
2026-06-09 4:43:42 PM
Short term     
Mid term     
Targets 6-month :  3.15 1-year :  3.34
Resists First :  2.69 Second :  2.85
Pivot price 2.6
Supports First :  2.44 Second :  2.03
MAs MA(5) :  2.65 MA(20) :  2.61
MA(100) :  2.61 MA(250) :  2.92
MACD MACD :  -0.1 Signal :  -0.1
%K %D K(14,3) :  60.1 D(3) :  60.8
RSI RSI(14): 49.9
52-week High :  4.88 Low :  2.06
Price, MAs and Bollinger Bands

Price has closed below its short-term moving average. Short-term moving average is currently below mid-term; and above long-term moving average. From the relationship between price and moving averages: This stock is BEARISH in short-term; and NEUTRAL in mid-long term.
[ BZUN ] has closed below upper band by 36.8%. Bollinger Bands are 47.1% narrower than normal. The narrow width of the bands suggests low volatility as compared to its normal range. The bands have been in this narrow range for 1 bars. This is a sign that the market may be about to initiate a new trend.

Stock Price Prediction
If tomorrow: Open lower Open higher
High: 2.74 - 2.75 2.75 - 2.76
Low: 2.57 - 2.59 2.59 - 2.6
Close: 2.61 - 2.64 2.64 - 2.66
Company Description

Baozun Inc., operating through its network of subsidiaries, provides a comprehensive suite of digital commerce services to brand partners across the People's Republic of China. The company's extensive offerings include establishing and integrating IT infrastructure, designing and launching online retail platforms, managing daily store operations, executing visual merchandising and promotional campaigns, providing dedicated customer support, and overseeing logistics such as warehousing and order fulfillment. Baozun caters to brands in a wide array of sectors, including apparel and accessories, household appliances, consumer electronics, home goods and furnishings, food and health products, beauty and cosmetics, fast-moving consumer goods (FMCG), mother and baby products, and the automotive industry. Founded in 2007, the enterprise was initially known as Baozun Cayman Inc. before adopting its current name, Baozun Inc., in March 2015. Its global headquarters are located in Shanghai, China.

Headline News

Tue, 09 Jun 2026
Co-Founder of Baozun Picks Up 12% More Stock - simplywall.st

Tue, 09 Jun 2026
Baozun (BZUN) CEO buys 20,000 ADS via JESFUND entity - Stock Titan

Fri, 05 Jun 2026
Baozun (BZUN) CEO adds 20,000 ADS via JESFUND purchases - Stock Titan

Wed, 03 Jun 2026
Insider Buying: Junhua Wu Acquires 20,000 Shares of Baozun Inc (BZUN) - GuruFocus

Wed, 03 Jun 2026
[Form 4] Baozun Inc. Insider Trading Activity - Stock Titan

Wed, 03 Jun 2026
Baozun (BZUN) CEO adds 20,000 ADS via JESFUND purchases - Stock Titan

Financial Analysis
Price to Book Value:
P/BV, a ratio used to compare book value to its current market price, to gauge whether a stock is valued properly.
Outperform
Price to Earnings:
PE, the ratio for valuing a company that measures its current share price relative to its earnings per share (EPS).
Underperform
Discounted cash flow:
DCF, a valuation method used to estimate the value of an investment based on its expected future cash flows.
Underperform
Return on Assets:
ROA, indicates how profitable a company is in relation to its total assets, how efficiently uses assets to generate a profit.
Underperform
Return on Equity:
ROE, a measure of financial performance calculated by dividing net income by equity. a gauge of profitability and efficiency.
Underperform
Debt to Equity:
evaluate financial leverage, reflects the ability of equity to cover outstanding debts in the event of a business downturn.
Underperform
Stock Basics & Statistics
Exchange:
NASDAQ
Sector:
Consumer Cyclical
Industry:
Specialty Retail
Shares Out 54 (M)
Shares Float 126 (M)
Held by Insiders 0 (%)
Held by Institutions 24.6 (%)
Shares Short 541 (K)
Shares Short P.Month 545 (K)
Stock Financials
EPS -0.48
EPS Est Next Qtrly 0
EPS Est This Year 0
EPS Est Next Year 0
Book Value (p.s.) 9.21
Profit Margin -1.9 %
Operating Margin 0 %
Return on Assets (ttm) 0.4 %
Return on Equity (ttm) -2.4 %
Qtrly Rev. Growth 15.3 %
Gross Profit (p.s.) 97.41
Sales Per Share 191.09
EBITDA (p.s.) 5.23
Qtrly Earnings Growth 0 %
Operating Cash Flow 0 (M)
Levered Free Cash Flow 0 (M)
Stock Valuations
PE Ratio -5.51
PEG Ratio 0
Price to Book value 0.28
Price to Sales 0.01
Price to Cash Flow 0
Stock Dividends
Dividend 0
Forward Dividend 0
Dividend Yield 0%
Dividend Pay Date Invalid DateTime.
Ex-Dividend Date Invalid DateTime.

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