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The Clorox Company (CLX)
109.98  -1.25 (-1.12%)    01-16 16:00
Open: 110.45
High: 111.29
Volume: 1,903,668
  
Pre. Close: 111.23
Low: 109.03
Market Cap: 13,415(M)
Technical analysis
2026-01-16 4:47:07 PM
Short term     
Mid term     
Targets 6-month :  131.04 1-year :  153.06
Resists First :  112.19 Second :  131.04
Pivot price 104.19
Supports First :  102.59 Second :  96.66
MAs MA(5) :  109.69 MA(20) :  102.71
MA(100) :  111.77 MA(250) :  126.93
MACD MACD :  1.8 Signal :  0.4
%K %D K(14,3) :  92.4 D(3) :  93.9
RSI RSI(14): 67.4
52-week High :  164.22 Low :  96.66
Price, MAs and Bollinger Bands

Price has closed above its short-term moving average. Short-term moving average is currently above mid-term; and below long-term moving average. From the relationship between price and moving averages: This stock is BULLISH in short-term; and NEUTRAL in mid-long term.
[ CLX ] has closed below upper band by 16.8%. Bollinger Bands are 72.8% wider than normal. The large width of the bands suggest high volatility as compared to its normal range. The bands have been in this wide range for 2 days. This is a sign that the current trend might continue.

Stock Price Prediction
If tomorrow: Open lower Open higher
High: 111.4 - 112.01 112.01 - 112.52
Low: 107.54 - 108.31 108.31 - 108.94
Close: 108.83 - 109.99 109.99 - 110.97
Company Description

The Clorox Company manufactures and markets consumer and professional products worldwide. It operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers cleaning products, such as laundry additives and home care products primarily under the Clorox, Clorox2, Scentiva, Pine-Sol, Liquid-Plumr, Tilex, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; professional food service products under the Hidden Valley brand; and vitamins, minerals and supplement products under the RenewLife, Natural Vitality, NeoCell, and Rainbow Light brands in the United States. The Household segment provides cat litter products under the Fresh Step and Scoop Away brands; bags and wraps under the Glad brand; and grilling products under the Kingsford brand in the United States. The Lifestyle segment offers dressings, dips, seasonings, and sauces primarily under the Hidden Valley brand; natural personal care products under the Burt's Bees brand; and water-filtration products under the Brita brand in the United States. The International segment provides laundry additives; home care products; water-filtration systems; digestive health products; grilling products; cat litter products; food products; bags and wraps; natural personal care products; and professional cleaning and disinfecting products internationally primarily under the Clorox, Ayudin, Clorinda, Poett, Pine-Sol, Glad, Brita, RenewLife, Ever Clean and Burt's Bees brands. The Clorox Company sells its products primarily through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet and military stores; third-party and owned e-commerce channels; and distributors, as well as a direct sales force The company was founded in 1913 and is headquartered in Oakland, California.

Headline News

Sun, 18 Jan 2026
Occidental Asset Management LLC Takes $2.12 Million Position in The Clorox Company $CLX - MarketBeat

Fri, 16 Jan 2026
Why Clorox Stock Remains Worth Holding in Your Portfolio Now? - TradingView — Track All Markets

Fri, 16 Jan 2026
JPMorgan Chase & Co. Cuts Clorox (NYSE:CLX) Price Target to $114.00 - MarketBeat

Fri, 16 Jan 2026
Clorox Expands Partnership with Realize the Dream to Mobilize Employee Volunteer Service Globally - Chartmill

Fri, 16 Jan 2026
300,000 hours of employee service: Clorox backs MLK-inspired global effort - Stock Titan

Thu, 15 Jan 2026
Here’s Why The Clorox Company (CLX) Recovery Story is Gaining Momentum - Yahoo Finance

Financial Analysis
Price to Book Value:
P/BV, a ratio used to compare book value to its current market price, to gauge whether a stock is valued properly.
Underperform
Price to Earnings:
PE, the ratio for valuing a company that measures its current share price relative to its earnings per share (EPS).
Underperform
Discounted cash flow:
DCF, a valuation method used to estimate the value of an investment based on its expected future cash flows.
Outperform
Return on Assets:
ROA, indicates how profitable a company is in relation to its total assets, how efficiently uses assets to generate a profit.
Outperform
Return on Equity:
ROE, a measure of financial performance calculated by dividing net income by equity. a gauge of profitability and efficiency.
Underperform
Debt to Equity:
evaluate financial leverage, reflects the ability of equity to cover outstanding debts in the event of a business downturn.
Underperform
Stock Basics & Statistics
Exchange:
NYSE
Sector:
Consumer Defensive
Industry:
Household & Personal Products
Shares Out 122 (M)
Shares Float 122 (M)
Held by Insiders 0.6 (%)
Held by Institutions 88.9 (%)
Shares Short 7,040 (K)
Shares Short P.Month 6,740 (K)
Stock Financials
EPS 6.36
EPS Est Next Qtrly 0
EPS Est This Year 0
EPS Est Next Year 0
Book Value (p.s.) -0.19
Profit Margin 11.6 %
Operating Margin 8.3 %
Return on Assets (ttm) 11.4 %
Return on Equity (ttm) 443.6 %
Qtrly Rev. Growth -18.9 %
Gross Profit (p.s.) 24.59
Sales Per Share 55.5
EBITDA (p.s.) 10
Qtrly Earnings Growth -18.8 %
Operating Cash Flow 853 (M)
Levered Free Cash Flow 862 (M)
Stock Valuations
PE Ratio 17.26
PEG Ratio 0
Price to Book value -611
Price to Sales 1.98
Price to Cash Flow 15.72
Stock Dividends
Dividend 1.24
Forward Dividend 0
Dividend Yield 1.1%
Dividend Pay Date Invalid DateTime.
Ex-Dividend Date Invalid DateTime.

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