1.72  0.03 (1.78%)		01-16 16:00
Open: 1.72 High: 1.79 Volume: 403,200		Pre. Close: 1.69 Low: 1.6 Market Cap: 1(M)

Short term
Mid term
Targets	6-month :	3.38	1-year :	3.95
Resists	First :	2.9	Second :	3.38
Pivot price	0.66
Supports	First :	1.13	Second :	0.04
MAs	MA(5) :	1.89	MA(20) :	0.51
	MA(100) :	0.33	MA(250) :	0.55
MACD	MACD :	0.4	Signal :	0.2
%K %D	K(14,3) :	60.9	D(3) :	64.4
RSI	RSI(14): 75.7
52-week	High :	2.9	Low :	0.04

Price has closed below its short-term moving average. Short-term moving average is currently above mid-term; and above long-term moving average. From the relationship between price and moving averages: This stock is NEUTRAL in short-term; and NEUTRAL in mid-long term.
[ DRCT ] has closed below upper band by 20.0%. Bollinger Bands are 1241.9% wider than normal. The large width of the bands suggest high volatility as compared to its normal range. The bands have been in this wide range for 4 days. This is a sign that the current trend might continue.

If tomorrow:	Open lower	Open higher
High:	1.79 - 1.8	1.8 - 1.81
Low:	1.58 - 1.59	1.59 - 1.6
Close:	1.71 - 1.72	1.72 - 1.73

Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, etc. with focus on small- and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.

Wed, 14 Jan 2026
Direct Digital Holdings (DRCT) Price Target Increased by 5,400.00% to 112.20 - Nasdaq

Wed, 14 Jan 2026
Orange 142 Launches Dedicated High-Compliance Practice for Regulated Industries - Finviz

Tue, 13 Jan 2026
Short Interest in Direct Digital Holdings, Inc. (NASDAQ:DRCT) Increases By 274.7% - MarketBeat

Thu, 08 Jan 2026
Ad tech company Direct Digital is shrinking its share count 55 to 1 - Stock Titan

Wed, 31 Dec 2025
Direct Digital Holdings, Inc. Stock (DRCT) Opinions on Nasdaq Listing Challenges - Quiver Quantitative

Mon, 29 Dec 2025
Direct Digital Holdings adjourns special meeting due to lack of quorum - Investing.com

Price to Book Value: P/BV, a ratio used to compare book value to its current market price, to gauge whether a stock is valued properly.	Underperform
Price to Earnings: PE, the ratio for valuing a company that measures its current share price relative to its earnings per share (EPS).	Underperform
Discounted cash flow: DCF, a valuation method used to estimate the value of an investment based on its expected future cash flows.	Outperform
Return on Assets: ROA, indicates how profitable a company is in relation to its total assets, how efficiently uses assets to generate a profit.	Underperform
Return on Equity: ROE, a measure of financial performance calculated by dividing net income by equity. a gauge of profitability and efficiency.	Outperform
Debt to Equity: evaluate financial leverage, reflects the ability of equity to cover outstanding debts in the event of a business downturn.	Underperform

Exchange: NASDAQ
Sector: Communication Services
Industry: Advertising Agencies
Shares Out	44 (M)
Shares Float	20 (M)
Held by Insiders	3.2 (%)
Held by Institutions	0.9 (%)
Shares Short	579 (K)
Shares Short P.Month	4,260 (K)

EPS	-1.34
EPS Est Next Qtrly	0
EPS Est This Year	0
EPS Est Next Year	0
Book Value (p.s.)	-0.08
Profit Margin	-26.8 %
Operating Margin	-49 %
Return on Assets (ttm)	-34.8 %
Return on Equity (ttm)	0 %
Qtrly Rev. Growth	-12 %
Gross Profit (p.s.)	0.25
Sales Per Share	0.79
EBITDA (p.s.)	-0.29
Qtrly Earnings Growth	0 %
Operating Cash Flow	-9 (M)
Levered Free Cash Flow	0 (M)

PE Ratio	-1.3
PEG Ratio	0
Price to Book value	-24.58
Price to Sales	2.15
Price to Cash Flow	-8.87

Dividend	0
Forward Dividend	0
Dividend Yield	0%
Dividend Pay Date	Invalid DateTime.
Ex-Dividend Date	Invalid DateTime.