stoxline Quote Chart Rank Option Currency Glossary
  
Direct Digital Holdings, Inc. (DRCT)
2.55  -0.07 (-2.67%)    07-24 16:00
Open: 2.6146
High: 2.62
Volume: 7,663
  
Pre. Close: 2.62
Low: 2.52
Market Cap: 0(M)
Technical analysis
2026-07-24 5:13:12 PM
Short term     
Mid term     
Targets 6-month :  3.16 1-year :  3.46
Resists First :  2.71 Second :  2.96
Pivot price 2.61
Supports First :  2.29 Second :  1.91
MAs MA(5) :  2.62 MA(20) :  2.64
MA(100) :  3.18 MA(250) :  31.95
MACD MACD :  -0.1 Signal :  -0.2
%K %D K(14,3) :  50.2 D(3) :  52.2
RSI RSI(14): 42.2
52-week High :  172.69 Low :  2.17
Price, MAs and Bollinger Bands

Price has closed below its short-term moving average. Short-term moving average is currently below mid-term; and below long-term moving average. From the relationship between price and moving averages: This stock is BEARISH in short-term; and BEARISH in mid-long term.
[ DRCT ] has closed above bottom band by 32.5%. Bollinger Bands are 76.8% narrower than normal. The narrow width of the bands suggests low volatility as compared to its normal range. The bands have been in this narrow range for 39 bars. This is a sign that the market may be about to initiate a new trend.

Stock Price Prediction
If tomorrow: Open lower Open higher
High: 2.63 - 2.64 2.64 - 2.65
Low: 2.48 - 2.5 2.5 - 2.52
Close: 2.52 - 2.55 2.55 - 2.58
Company Description

Direct Digital Holdings, Inc. operates a comprehensive, full-service programmatic advertising platform, managing the entire digital advertising workflow from conception to execution. This sophisticated platform is specifically designed to deliver cutting-edge advertising technology and optimize campaigns using data-driven insights. It primarily extends these crucial services to segments of the digital advertising market—encompassing both advertisers (buy-side) and publishers (sell-side)—that have traditionally been overlooked or operate with suboptimal efficiency. The firm serves a diverse range of industries, including travel, healthcare, education, financial services, and consumer products, with a significant focus on assisting small and medium-sized businesses. Established in 2018, the company maintains its corporate headquarters in Houston, Texas.

Headline News

Fri, 24 Jul 2026
Direct Digital Holdings, Inc. Revenue Breakdown – NASDAQ:DRCT - TradingView

Fri, 24 Jul 2026
Price to sales forward of Direct Digital Holdings, Inc. – NASDAQ:DRCT - TradingView

Fri, 24 Jul 2026
DRCT|Direct Digital Holdings Inc|Price:2.510|Chg%:-0.160 - TradingKey

Wed, 22 Jul 2026
Direct Digital Holdings (DRCT) Registration filing Summary - Quartr

Tue, 21 Jul 2026
Direct Digital Holdings (DRCT) Proxy filing Summary - Quartr

Thu, 04 Jun 2026
Ohad Harlev Appointed to the Board of Directors of Direct Digital Holdings - PR Newswire

Financial Analysis
Price to Book Value:
P/BV, a ratio used to compare book value to its current market price, to gauge whether a stock is valued properly.
Underperform
Price to Earnings:
PE, the ratio for valuing a company that measures its current share price relative to its earnings per share (EPS).
Underperform
Discounted cash flow:
DCF, a valuation method used to estimate the value of an investment based on its expected future cash flows.
Outperform
Return on Assets:
ROA, indicates how profitable a company is in relation to its total assets, how efficiently uses assets to generate a profit.
Underperform
Return on Equity:
ROE, a measure of financial performance calculated by dividing net income by equity. a gauge of profitability and efficiency.
Outperform
Debt to Equity:
evaluate financial leverage, reflects the ability of equity to cover outstanding debts in the event of a business downturn.
Underperform
Stock Basics & Statistics
Exchange:
NASDAQ
Sector:
Communication Services
Industry:
Advertising Agencies
Shares Out 1 (M)
Shares Float 1 (M)
Held by Insiders 1.2 (%)
Held by Institutions 3.5 (%)
Shares Short 19 (K)
Shares Short P.Month 10 (K)
Stock Financials
EPS -35.6
EPS Est Next Qtrly 0
EPS Est This Year 0
EPS Est Next Year 0
Book Value (p.s.) -6.52
Profit Margin -65.8 %
Operating Margin -48.7 %
Return on Assets (ttm) -40.9 %
Return on Equity (ttm) 0 %
Qtrly Rev. Growth -18.2 %
Gross Profit (p.s.) 13.91
Sales Per Share 44.92
EBITDA (p.s.) -16.3
Qtrly Earnings Growth 0 %
Operating Cash Flow -7 (M)
Levered Free Cash Flow -3 (M)
Stock Valuations
PE Ratio -0.08
PEG Ratio 0
Price to Book value -0.4
Price to Sales 0.05
Price to Cash Flow -0.27
Stock Dividends
Dividend 0
Forward Dividend 0
Dividend Yield 0%
Dividend Pay Date Invalid DateTime.
Ex-Dividend Date Invalid DateTime.

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