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Franklin Financial Services Corporation (FRAF)
63.16  0.05 (0.08%)    07-31 16:00
Open: 62.9
High: 63.5
Volume: 28,765
  
Pre. Close: 63.11
Low: 61.88
Market Cap: 284(M)
Technical analysis
2026-07-31 4:44:10 PM
Short term     
Mid term     
Targets 6-month :  75.84 1-year :  88.58
Resists First :  64.93 Second :  75.84
Pivot price 62.86
Supports First :  61.76 Second :  59.79
MAs MA(5) :  63.48 MA(20) :  62.63
MA(100) :  57.46 MA(250) :  51.65
MACD MACD :  0.6 Signal :  0.6
%K %D K(14,3) :  71 D(3) :  75.6
RSI RSI(14): 54
52-week High :  64.93 Low :  37.74
Price, MAs and Bollinger Bands

Price has closed below its short-term moving average. Short-term moving average is currently above mid-term; and above long-term moving average. From the relationship between price and moving averages: This stock is NEUTRAL in short-term; and BULLISH in mid-long term.
[ FRAF ] has closed below upper band by 39.7%. Bollinger Bands are 45.2% narrower than normal. The narrow width of the bands suggests low volatility as compared to its normal range. The bands have been in this narrow range for 1 bars. This is a sign that the market may be about to initiate a new trend.

Stock Price Prediction
If tomorrow: Open lower Open higher
High: 63.57 - 63.82 63.82 - 64.04
Low: 61.19 - 61.5 61.5 - 61.76
Close: 62.62 - 63.13 63.13 - 63.57
Company Description

Franklin Financial Services Corporation (FRAF) operates as the parent company for Farmers and Merchants Trust Company of Chambersburg, delivering a comprehensive array of financial solutions. This includes commercial, retail banking, and trust services for a diverse clientele, comprising individuals, small and medium-sized businesses, governmental entities, and non-profit organizations throughout Pennsylvania. The company provides various deposit options, such as checking, savings, money market, and time deposit accounts, alongside demand deposits. Its lending portfolio is extensive, featuring commercial real estate, construction and land development, and agricultural loans. It also offers secured and unsecured commercial and industrial financing, including accounts receivable, inventory, and equipment loans, as well as residential mortgages and consumer installment and revolving loans. Beyond core banking, Franklin Financial offers robust investment and trust services. These encompass estate planning and administration, management of corporate and personal trust funds, oversight of pension and other employee benefit funds, and custodial services. Additionally, the company facilitates the sale of mutual funds, annuities, and insurance products, and provides safe deposit facilities and fiduciary services. Through its subsidiary, Franklin Future Fund Inc., the corporation also operates as a non-bank investment firm, engaging in venture capital investments. Established in 1906 and headquartered in Chambersburg, Pennsylvania, Franklin Financial Services Corporation serves its customers through 22 community banking offices located across Franklin, Cumberland, Fulton, and Huntingdon counties in Pennsylvania.

Headline News

Thu, 30 Jul 2026
Form 4 Franklin Financial Services Corp For: 30 July By Investing.com - Investing.com Nigeria

Thu, 30 Jul 2026
Liquidity Mapping Around (FRAF) Price Events - Stock Traders Daily

Wed, 29 Jul 2026
Franklin Financial Services Corporation Revenue Breakdown – NASDAQ:FRAF - TradingView

Wed, 29 Jul 2026
FRAF|Franklin Financial Services Corp|Price:62.453|Chg%:-1.627 - TradingKey

Mon, 27 Jul 2026
Franklin Financial Q2 Earnings Rise Y/Y on Higher Net Interest Income - TradingView

Sun, 26 Jul 2026
Wall Street Zen Downgrades Franklin Financial Services (NASDAQ:FRAF) to Hold - MarketBeat

Financial Analysis
Price to Book Value:
P/BV, a ratio used to compare book value to its current market price, to gauge whether a stock is valued properly.
Underperform
Price to Earnings:
PE, the ratio for valuing a company that measures its current share price relative to its earnings per share (EPS).
Neutral
Discounted cash flow:
DCF, a valuation method used to estimate the value of an investment based on its expected future cash flows.
Outperform
Return on Assets:
ROA, indicates how profitable a company is in relation to its total assets, how efficiently uses assets to generate a profit.
Neutral
Return on Equity:
ROE, a measure of financial performance calculated by dividing net income by equity. a gauge of profitability and efficiency.
Outperform
Debt to Equity:
evaluate financial leverage, reflects the ability of equity to cover outstanding debts in the event of a business downturn.
Underperform
Stock Basics & Statistics
Exchange:
NASDAQ
Sector:
Financial Services
Industry:
Banks - Regional
Shares Out 4 (M)
Shares Float 4 (M)
Held by Insiders 6.5 (%)
Held by Institutions 34.2 (%)
Shares Short 116 (K)
Shares Short P.Month 58 (K)
Stock Financials
EPS 5.48
EPS Est Next Qtrly 0
EPS Est This Year 0
EPS Est Next Year 0
Book Value (p.s.) 40.88
Profit Margin 26.9 %
Operating Margin 37.6 %
Return on Assets (ttm) 1 %
Return on Equity (ttm) 14.4 %
Qtrly Rev. Growth 5.3 %
Gross Profit (p.s.) 20.34
Sales Per Share 20.34
EBITDA (p.s.) 0
Qtrly Earnings Growth 11.3 %
Operating Cash Flow 0 (M)
Levered Free Cash Flow 0 (M)
Stock Valuations
PE Ratio 11.52
PEG Ratio 1
Price to Book value 1.54
Price to Sales 3.1
Price to Cash Flow 0
Stock Dividends
Dividend 0.34
Forward Dividend 0
Dividend Yield 0.5%
Dividend Pay Date Invalid DateTime.
Ex-Dividend Date Invalid DateTime.

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