stoxline Quote Chart Rank Option Currency Glossary
  
Harley-Davidson, Inc. (HOG)
26.875  -0.125 (-0.46%)    10-15 14:33
Open: 27.08
High: 27.33
Volume: 430,370
  
Pre. Close: 27
Low: 26.61
Market Cap: 3,267(M)
Technical analysis
2025-10-15 2:17:48 PM
Short term     
Mid term     
Targets 6-month :  34.07 1-year :  36.5
Resists First :  29.17 Second :  31.25
Pivot price 27.42
Supports First :  25.81 Second :  21.47
MAs MA(5) :  26.52 MA(20) :  27.79
MA(100) :  26.19 MA(250) :  27.27
MACD MACD :  -0.6 Signal :  -0.4
%K %D K(14,3) :  25.1 D(3) :  16.6
RSI RSI(14): 42.1
52-week High :  36.93 Low :  20.45
Price, MAs and Bollinger Bands

Price has closed above its short-term moving average. Short-term moving average is currently below mid-term; and above long-term moving average. From the relationship between price and moving averages: This stock is NEUTRAL in short-term; and NEUTRAL in mid-long term.
[ HOG ] has closed above bottom band by 33.3%. Bollinger Bands are 10.1% wider than normal. The current width of the bands does not suggest anything about the future direction or movement of prices.

Stock Price Prediction
If tomorrow: Open lower Open higher
High: 27.17 - 27.27 27.27 - 27.39
Low: 25.67 - 25.78 25.78 - 25.91
Close: 26.79 - 26.97 26.97 - 27.18
Company Description

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Headline News

Tue, 14 Oct 2025
Bayforest Capital Ltd Takes $1.22 Million Position in Harley-Davidson, Inc. $HOG - MarketBeat

Thu, 09 Oct 2025
November 28th Options Now Available For Harley-Davidson (HOG) - Nasdaq

Wed, 08 Oct 2025
Did Proposed Federal Funding Cuts Just Shift Harley-Davidson's (HOG) Technology Investment Narrative? - Sahm

Sat, 04 Oct 2025
Harley-Davidson: Strategic Actions Create Exit Opportunity (Rating Downgrade) - Seeking Alpha

Fri, 03 Oct 2025
Harley-Davidson, Inc. (NYSE:HOG) Given Consensus Recommendation of "Hold" by Analysts - MarketBeat

Fri, 19 Sep 2025
Goldman Sachs Group Inc. Reduces Stake in Harley-Davidson, Inc. $HOG - MarketBeat

Financial Analysis
Price to Book Value:
P/BV, a ratio used to compare book value to its current market price, to gauge whether a stock is valued properly.
Outperform
Price to Earnings:
PE, the ratio for valuing a company that measures its current share price relative to its earnings per share (EPS).
Outperform
Discounted cash flow:
DCF, a valuation method used to estimate the value of an investment based on its expected future cash flows.
Outperform
Return on Assets:
ROA, indicates how profitable a company is in relation to its total assets, how efficiently uses assets to generate a profit.
Outperform
Return on Equity:
ROE, a measure of financial performance calculated by dividing net income by equity. a gauge of profitability and efficiency.
Neutral
Debt to Equity:
evaluate financial leverage, reflects the ability of equity to cover outstanding debts in the event of a business downturn.
Underperform
Stock Basics & Statistics
Exchange:
NYSE
Sector:
Consumer Cyclical
Industry:
Auto - Recreational Vehicles
Shares Out 122 (M)
Shares Float 112 (M)
Held by Insiders 0.9 (%)
Held by Institutions 92 (%)
Shares Short 11,510 (K)
Shares Short P.Month 10,450 (K)
Stock Financials
EPS 2.04
EPS Est Next Qtrly 0
EPS Est This Year 0
EPS Est Next Year 0
Book Value (p.s.) 27.29
Profit Margin 5.4 %
Operating Margin 9.7 %
Return on Assets (ttm) 1.2 %
Return on Equity (ttm) 6.9 %
Qtrly Rev. Growth -19.3 %
Gross Profit (p.s.) 9.13
Sales Per Share 36.77
EBITDA (p.s.) 3.36
Qtrly Earnings Growth -46 %
Operating Cash Flow 996 (M)
Levered Free Cash Flow 105 (M)
Stock Valuations
PE Ratio 13.08
PEG Ratio 0
Price to Book value 0.98
Price to Sales 0.72
Price to Cash Flow 3.27
Stock Dividends
Dividend 0.18
Forward Dividend 0
Dividend Yield 0.6%
Dividend Pay Date Invalid DateTime.
Ex-Dividend Date Invalid DateTime.

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