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Harley-Davidson, Inc. (HOG)
28.1  0.26 (0.93%)    08-28 16:02
Open: 28.26
High: 28.345
Volume: 1,146,884
  
Pre. Close: 27.84
Low: 27.62
Market Cap: 2,958(M)
Technical analysis
2026-08-28 4:38:02 PM
Short term     
Mid term     
Targets 6-month :  33.45 1-year :  39.07
Resists First :  28.64 Second :  33.45
Pivot price 27.44
Supports First :  25.89 Second :  24.19
MAs MA(5) :  27.91 MA(20) :  27.07
MA(100) :  25.05 MA(250) :  23.61
MACD MACD :  0.5 Signal :  0.5
%K %D K(14,3) :  76.7 D(3) :  74
RSI RSI(14): 59.4
52-week High :  30.44 Low :  16.95
Price, MAs and Bollinger Bands

Price has closed above its short-term moving average. Short-term moving average is currently above mid-term; and above long-term moving average. From the relationship between price and moving averages: This stock is BULLISH in short-term; and BULLISH in mid-long term.
[ HOG ] has closed below upper band by 26.4%. Bollinger Bands are 20.6% narrower than normal. The current width of the bands does not suggest anything about the future direction or movement of prices.

Stock Price Prediction
If tomorrow: Open lower Open higher
High: 28.37 - 28.51 28.51 - 28.63
Low: 27.29 - 27.45 27.45 - 27.59
Close: 27.86 - 28.11 28.11 - 28.32
Company Description

Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.

Headline News

Sun, 30 Aug 2026
Man Group plc Purchases Shares of 244,266 Harley-Davidson, Inc. $HOG - MarketBeat

Sun, 30 Aug 2026
Bank of New York Mellon Corp Makes New Investment in Harley-Davidson, Inc. $HOG - MarketBeat

Fri, 28 Aug 2026
Deutsche Bank AG Purchases Shares of 112,908 Harley-Davidson, Inc. $HOG - MarketBeat

Thu, 27 Aug 2026
Is Harley-Davidson’s (HOG) Demand-Driven Shipments Quietly Redefining Its Core Investment Story? - Sahm

Wed, 26 Aug 2026
Harley Davidson (HOG) Could Be 5% Overvalued After Its Recent Rebound - Sahm

Tue, 25 Aug 2026
Harley-Davidson in the crosshairs of Canada's anti-American backlash (HOG:NYSE) - Seeking Alpha

Financial Analysis
Price to Book Value:
P/BV, a ratio used to compare book value to its current market price, to gauge whether a stock is valued properly.
Outperform
Price to Earnings:
PE, the ratio for valuing a company that measures its current share price relative to its earnings per share (EPS).
Neutral
Discounted cash flow:
DCF, a valuation method used to estimate the value of an investment based on its expected future cash flows.
Outperform
Return on Assets:
ROA, indicates how profitable a company is in relation to its total assets, how efficiently uses assets to generate a profit.
Neutral
Return on Equity:
ROE, a measure of financial performance calculated by dividing net income by equity. a gauge of profitability and efficiency.
Neutral
Debt to Equity:
evaluate financial leverage, reflects the ability of equity to cover outstanding debts in the event of a business downturn.
Underperform
Stock Basics & Statistics
Exchange:
NYSE
Sector:
Consumer Cyclical
Industry:
Auto - Manufacturers
Shares Out 104 (M)
Shares Float 103 (M)
Held by Insiders 1.1 (%)
Held by Institutions 111.9 (%)
Shares Short 18,250 (K)
Shares Short P.Month 17,070 (K)
Stock Financials
EPS 1.79
EPS Est Next Qtrly 0
EPS Est This Year 0
EPS Est Next Year 0
Book Value (p.s.) 29.78
Profit Margin 4.7 %
Operating Margin 7.2 %
Return on Assets (ttm) 1.7 %
Return on Equity (ttm) 6 %
Qtrly Rev. Growth -6 %
Gross Profit (p.s.) 11.62
Sales Per Share 40.74
EBITDA (p.s.) 4.29
Qtrly Earnings Growth -15 %
Operating Cash Flow 0 (M)
Levered Free Cash Flow 122 (M)
Stock Valuations
PE Ratio 15.61
PEG Ratio 2.8
Price to Book value 0.94
Price to Sales 0.68
Price to Cash Flow -11468.1
Stock Dividends
Dividend 0.18
Forward Dividend 0
Dividend Yield 0.6%
Dividend Pay Date Invalid DateTime.
Ex-Dividend Date Invalid DateTime.

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