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Harley-Davidson, Inc. (HOG)
24.49  0.09 (0.37%)    11-28 13:00
Open: 24.34
High: 24.605
Volume: 808,238
  
Pre. Close: 24.4
Low: 24.07
Market Cap: 3,014(M)
Technical analysis
2025-11-28 2:18:24 PM
Short term     
Mid term     
Targets 6-month :  30.36 1-year :  33.12
Resists First :  25.99 Second :  28.36
Pivot price 24.28
Supports First :  22.18 Second :  18.45
MAs MA(5) :  24.1 MA(20) :  24.71
MA(100) :  26.58 MA(250) :  26.33
MACD MACD :  -0.8 Signal :  -0.9
%K %D K(14,3) :  58.2 D(3) :  49.3
RSI RSI(14): 44.8
52-week High :  34.36 Low :  20.45
Price, MAs and Bollinger Bands

Price has closed above its short-term moving average. Short-term moving average is currently below mid-term; and below long-term moving average. From the relationship between price and moving averages: This stock is NEUTRAL in short-term; and BEARISH in mid-long term.
[ HOG ] has closed below upper band by 44.3%. Bollinger Bands are 1.5% wider than normal. The current width of the bands does not suggest anything about the future direction or movement of prices.

Stock Price Prediction
If tomorrow: Open lower Open higher
High: 24.71 - 24.79 24.79 - 24.87
Low: 23.76 - 23.87 23.87 - 23.97
Close: 24.22 - 24.38 24.38 - 24.52
Company Description

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Headline News

Sat, 29 Nov 2025
Harley-Davidson (NYSE:HOG) Has Announced A Dividend Of $0.18 - Yahoo Finance

Sat, 29 Nov 2025
24,960 Shares in Harley-Davidson, Inc. $HOG Acquired by Jefferies Financial Group Inc. - MarketBeat

Fri, 28 Nov 2025
Envestnet Asset Management Inc. Has $364,000 Stake in Harley-Davidson, Inc. $HOG - MarketBeat

Fri, 28 Nov 2025
Boston Partners Decreases Stake in Harley-Davidson, Inc. $HOG - MarketBeat

Wed, 26 Nov 2025
Harley-Davidson (HOG) is a Top-Ranked Value Stock: Should You Buy? - Nasdaq

Wed, 26 Nov 2025
Harley-Davidson, Inc. Declares Dividend - Sahm

Financial Analysis
Price to Book Value:
P/BV, a ratio used to compare book value to its current market price, to gauge whether a stock is valued properly.
Outperform
Price to Earnings:
PE, the ratio for valuing a company that measures its current share price relative to its earnings per share (EPS).
Outperform
Discounted cash flow:
DCF, a valuation method used to estimate the value of an investment based on its expected future cash flows.
Outperform
Return on Assets:
ROA, indicates how profitable a company is in relation to its total assets, how efficiently uses assets to generate a profit.
Outperform
Return on Equity:
ROE, a measure of financial performance calculated by dividing net income by equity. a gauge of profitability and efficiency.
Outperform
Debt to Equity:
evaluate financial leverage, reflects the ability of equity to cover outstanding debts in the event of a business downturn.
Underperform
Stock Basics & Statistics
Exchange:
NYSE
Sector:
Consumer Cyclical
Industry:
Auto - Recreational Vehicles
Shares Out 118 (M)
Shares Float 109 (M)
Held by Insiders 0.9 (%)
Held by Institutions 93.5 (%)
Shares Short 12,380 (K)
Shares Short P.Month 11,510 (K)
Stock Financials
EPS 4.19
EPS Est Next Qtrly 0
EPS Est This Year 0
EPS Est Next Year 0
Book Value (p.s.) 30.23
Profit Margin 10.7 %
Operating Margin 36.5 %
Return on Assets (ttm) 3.2 %
Return on Equity (ttm) 14.1 %
Qtrly Rev. Growth 16.5 %
Gross Profit (p.s.) 12.52
Sales Per Share 39.44
EBITDA (p.s.) 6.61
Qtrly Earnings Growth 240.6 %
Operating Cash Flow 550 (M)
Levered Free Cash Flow -2,340 (M)
Stock Valuations
PE Ratio 5.83
PEG Ratio 0
Price to Book value 0.8
Price to Sales 0.62
Price to Cash Flow 5.25
Stock Dividends
Dividend 0.18
Forward Dividend 0
Dividend Yield 0.7%
Dividend Pay Date Invalid DateTime.
Ex-Dividend Date Invalid DateTime.

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