stoxline Quote Chart Rank Option Currency Glossary
  
Harley-Davidson, Inc. (HOG)
20.58  -0.36 (-1.72%)    02-11 16:00
Open: 20.57
High: 20.97
Volume: 5,794,844
  
Pre. Close: 20.94
Low: 20.12
Market Cap: 2,502(M)
Technical analysis
2026-02-11 4:41:26 PM
Short term     
Mid term     
Targets 6-month :  25.2 1-year :  29.43
Resists First :  21.57 Second :  25.2
Pivot price 20.17
Supports First :  20.21 Second :  19.37
MAs MA(5) :  20.44 MA(20) :  20.29
MA(100) :  23.63 MA(250) :  24.32
MACD MACD :  -0.3 Signal :  -0.4
%K %D K(14,3) :  63.4 D(3) :  59.6
RSI RSI(14): 49.9
52-week High :  31 Low :  19.37
Price, MAs and Bollinger Bands

Price has closed above its short-term moving average. Short-term moving average is currently below mid-term; and below long-term moving average. From the relationship between price and moving averages: This stock is NEUTRAL in short-term; and BEARISH in mid-long term.
[ HOG ] has closed below upper band by 24.4%. Bollinger Bands are 42.9% narrower than normal. The narrow width of the bands suggests low volatility as compared to its normal range. The bands have been in this narrow range for 4 bars. This is a sign that the market may be about to initiate a new trend.

Stock Price Prediction
If tomorrow: Open lower Open higher
High: 21.02 - 21.12 21.12 - 21.21
Low: 19.84 - 19.98 19.98 - 20.09
Close: 20.38 - 20.6 20.6 - 20.77
Company Description

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Headline News

Wed, 11 Feb 2026
Fund Update: 2,095,477 HARLEY-DAVIDSON (HOG) shares added to DONALD SMITH & CO., INC. portfolio - Quiver Quantitative

Wed, 11 Feb 2026
Harley-Davidson, Inc. (NYSE:HOG) Q4 2025 Earnings Call Transcript - Insider Monkey

Wed, 11 Feb 2026
HOG Q4 Deep Dive: Inventory Actions and Dealer Focus Shape 2026 Outlook - Finviz

Wed, 11 Feb 2026
Harley-Davidson Reports Annual Revenue Decline Despite Meeting Full-Year Earnings Target - AlphaStreet News

Tue, 10 Feb 2026
Harley-Davidson (HOG) Is Up 5.1% After Q4 Loss And Weaker Outlook With Board Exit - Has The Bull Case Changed? - Yahoo Finance

Tue, 10 Feb 2026
Can Harley-Davidson Ever Roar Higher Again? - 24/7 Wall St.

Financial Analysis
Price to Book Value:
P/BV, a ratio used to compare book value to its current market price, to gauge whether a stock is valued properly.
Outperform
Price to Earnings:
PE, the ratio for valuing a company that measures its current share price relative to its earnings per share (EPS).
Outperform
Discounted cash flow:
DCF, a valuation method used to estimate the value of an investment based on its expected future cash flows.
Outperform
Return on Assets:
ROA, indicates how profitable a company is in relation to its total assets, how efficiently uses assets to generate a profit.
Neutral
Return on Equity:
ROE, a measure of financial performance calculated by dividing net income by equity. a gauge of profitability and efficiency.
Outperform
Debt to Equity:
evaluate financial leverage, reflects the ability of equity to cover outstanding debts in the event of a business downturn.
Underperform
Stock Basics & Statistics
Exchange:
NYSE
Sector:
Consumer Cyclical
Industry:
Auto - Recreational Vehicles
Shares Out 118 (M)
Shares Float 117 (M)
Held by Insiders 0.9 (%)
Held by Institutions 93.8 (%)
Shares Short 15,880 (K)
Shares Short P.Month 19,410 (K)
Stock Financials
EPS 4.21
EPS Est Next Qtrly 0
EPS Est This Year 0
EPS Est Next Year 0
Book Value (p.s.) 30.23
Profit Margin 10.7 %
Operating Margin 36.5 %
Return on Assets (ttm) 3.2 %
Return on Equity (ttm) 14.1 %
Qtrly Rev. Growth 16.5 %
Gross Profit (p.s.) 12.52
Sales Per Share 39.44
EBITDA (p.s.) 6.61
Qtrly Earnings Growth 240.6 %
Operating Cash Flow 550 (M)
Levered Free Cash Flow -2,340 (M)
Stock Valuations
PE Ratio 4.87
PEG Ratio 0
Price to Book value 0.68
Price to Sales 0.52
Price to Cash Flow 4.41
Stock Dividends
Dividend 0.18
Forward Dividend 0
Dividend Yield 0.8%
Dividend Pay Date Invalid DateTime.
Ex-Dividend Date Invalid DateTime.

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