stoxline Quote Chart Rank Option Currency Glossary
  
Harley-Davidson, Inc. (HOG)
23.17  0.28 (1.22%)    04-14 16:00
Open: 22.98
High: 23.31
Volume: 2,552,344
  
Pre. Close: 22.89
Low: 22.8
Market Cap: 2,737(M)
Technical analysis
2026-04-14 4:37:14 PM
Short term     
Mid term     
Targets 6-month :  27.45 1-year :  32.07
Resists First :  23.51 Second :  27.45
Pivot price 20.79
Supports First :  19.54 Second :  17.09
MAs MA(5) :  22.56 MA(20) :  19.97
MA(100) :  20.46 MA(250) :  23.26
MACD MACD :  1 Signal :  0.6
%K %D K(14,3) :  90.5 D(3) :  91.8
RSI RSI(14): 80.2
52-week High :  30.67 Low :  17.09
Price, MAs and Bollinger Bands

Price has closed above its short-term moving average. Short-term moving average is currently above mid-term; and above long-term moving average. From the relationship between price and moving averages: This stock is BULLISH in short-term; and NEUTRAL in mid-long term.
[ HOG ] has closed below upper band by 10.5%. Bollinger Bands are 115.2% wider than normal. The large width of the bands suggest high volatility as compared to its normal range. The bands have been in this wide range for 8 days. This is a sign that the current trend might continue.

Stock Price Prediction
If tomorrow: Open lower Open higher
High: 23.32 - 23.39 23.39 - 23.47
Low: 22.59 - 22.67 22.67 - 22.77
Close: 23.02 - 23.15 23.15 - 23.29
Company Description

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Headline News

Tue, 14 Apr 2026
Harley-Davidson, Inc. to Host Audio Webcast to Provide an Investor Discussion of Harley-Davidson Financial Services (HDFS) on Thursday, April 16, 2026 - Stock Titan

Tue, 14 Apr 2026
Harley-Davidson gains after insider buying action - MSN

Mon, 13 Apr 2026
Bear of the Day: Harley-Davidson (HOG) - qz.com

Mon, 13 Apr 2026
Top 2 Consumer Stocks That May Fall Off A Cliff In Q2 - Benzinga

Sun, 12 Apr 2026
Harley-Davidson (HOG) Valuation Check As New RIDE Brand Platform Seeks To Reignite Growth - Sahm

Fri, 10 Apr 2026
HOG Stock Price, Quote & Chart | HARLEY-DAVIDSON INC (NYSE:HOG) - ChartMill

Financial Analysis
Price to Book Value:
P/BV, a ratio used to compare book value to its current market price, to gauge whether a stock is valued properly.
Outperform
Price to Earnings:
PE, the ratio for valuing a company that measures its current share price relative to its earnings per share (EPS).
Outperform
Discounted cash flow:
DCF, a valuation method used to estimate the value of an investment based on its expected future cash flows.
Outperform
Return on Assets:
ROA, indicates how profitable a company is in relation to its total assets, how efficiently uses assets to generate a profit.
Outperform
Return on Equity:
ROE, a measure of financial performance calculated by dividing net income by equity. a gauge of profitability and efficiency.
Outperform
Debt to Equity:
evaluate financial leverage, reflects the ability of equity to cover outstanding debts in the event of a business downturn.
Underperform
Stock Basics & Statistics
Exchange:
NYSE
Sector:
Consumer Cyclical
Industry:
Auto - Recreational Vehicles
Shares Out 112 (M)
Shares Float 111 (M)
Held by Insiders 1 (%)
Held by Institutions 101.8 (%)
Shares Short 18,320 (K)
Shares Short P.Month 19,650 (K)
Stock Financials
EPS 2.77
EPS Est Next Qtrly 0
EPS Est This Year 0
EPS Est Next Year 0
Book Value (p.s.) 28.12
Profit Margin 7.5 %
Operating Margin -69.7 %
Return on Assets (ttm) 2.8 %
Return on Equity (ttm) 10.4 %
Qtrly Rev. Growth -27.8 %
Gross Profit (p.s.) 11.89
Sales Per Share 39.96
EBITDA (p.s.) 5.54
Qtrly Earnings Growth 0 %
Operating Cash Flow 569 (M)
Levered Free Cash Flow -460 (M)
Stock Valuations
PE Ratio 8.33
PEG Ratio 0
Price to Book value 0.82
Price to Sales 0.57
Price to Cash Flow 4.55
Stock Dividends
Dividend 0.18
Forward Dividend 0
Dividend Yield 0.8%
Dividend Pay Date Invalid DateTime.
Ex-Dividend Date Invalid DateTime.

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