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Harley-Davidson, Inc. (HOG)
24.175  0.065 (0.27%)    05-29 15:59
Open: 24.005
High: 24.375
Volume: 1,159,193
  
Pre. Close: 24.11
Low: 24.005
Market Cap: 2,545(M)
Technical analysis
2026-05-29 4:44:28 PM
Short term     
Mid term     
Targets 6-month :  29.47 1-year :  31.52
Resists First :  25.23 Second :  26.98
Pivot price 24.45
Supports First :  22.39 Second :  18.63
MAs MA(5) :  23.87 MA(20) :  24.35
MA(100) :  21.1 MA(250) :  23.38
MACD MACD :  0.2 Signal :  0.4
%K %D K(14,3) :  38 D(3) :  32.4
RSI RSI(14): 52.9
52-week High :  30.67 Low :  17.09
Price, MAs and Bollinger Bands

Price has closed above its short-term moving average. Short-term moving average is currently above mid-term; and above long-term moving average. From the relationship between price and moving averages: This stock is BULLISH in short-term; and BULLISH in mid-long term.
[ HOG ] has closed above bottom band by 42.0%. Bollinger Bands are 23.2% wider than normal. The current width of the bands does not suggest anything about the future direction or movement of prices.

Stock Price Prediction
If tomorrow: Open lower Open higher
High: 24.4 - 24.52 24.52 - 24.62
Low: 23.72 - 23.86 23.86 - 23.98
Close: 23.97 - 24.18 24.18 - 24.37
Company Description

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Headline News

Wed, 27 May 2026
Long term debt to total assets ratio of Harley-Davidson Inc Shs Cert.Deposito Arg.Repr. 0.3333 Shs – BCBA:HOG.CI - TradingView

Tue, 26 May 2026
Harley-Davidson (HOG) Gets Higher Price Target from Morgan Stanley despite Underweight Rating - Insider Monkey

Tue, 26 May 2026
Director at Harley-Davidson (NYSE: HOG) receives stock and 6,250 share units - Stock Titan

Tue, 26 May 2026
Harley-Davidson (HOG) director granted 4,742 shares and 6,520 share units - Stock Titan

Tue, 26 May 2026
Harley-Davidson (HOG) director Masood Rafeh awarded 11,207 stock units - Stock Titan

Thu, 21 May 2026
Harley-Davidson, Inc. Declares Dividend - PR Newswire

Financial Analysis
Price to Book Value:
P/BV, a ratio used to compare book value to its current market price, to gauge whether a stock is valued properly.
Outperform
Price to Earnings:
PE, the ratio for valuing a company that measures its current share price relative to its earnings per share (EPS).
Outperform
Discounted cash flow:
DCF, a valuation method used to estimate the value of an investment based on its expected future cash flows.
Outperform
Return on Assets:
ROA, indicates how profitable a company is in relation to its total assets, how efficiently uses assets to generate a profit.
Outperform
Return on Equity:
ROE, a measure of financial performance calculated by dividing net income by equity. a gauge of profitability and efficiency.
Neutral
Debt to Equity:
evaluate financial leverage, reflects the ability of equity to cover outstanding debts in the event of a business downturn.
Underperform
Stock Basics & Statistics
Exchange:
NYSE
Sector:
Consumer Cyclical
Industry:
Auto - Recreational Vehicles
Shares Out 105 (M)
Shares Float 104 (M)
Held by Insiders 1 (%)
Held by Institutions 106.2 (%)
Shares Short 13,740 (K)
Shares Short P.Month 19,200 (K)
Stock Financials
EPS 1.92
EPS Est Next Qtrly 0
EPS Est This Year 0
EPS Est Next Year 0
Book Value (p.s.) 29.11
Profit Margin 5.3 %
Operating Margin 3.1 %
Return on Assets (ttm) 1.9 %
Return on Equity (ttm) 7.1 %
Qtrly Rev. Growth -11.9 %
Gross Profit (p.s.) 11.87
Sales Per Share 41.03
EBITDA (p.s.) 4.59
Qtrly Earnings Growth -79.5 %
Operating Cash Flow 199 (M)
Levered Free Cash Flow 168 (M)
Stock Valuations
PE Ratio 12.52
PEG Ratio 3
Price to Book value 0.83
Price to Sales 0.58
Price to Cash Flow 12.76
Stock Dividends
Dividend 0.18
Forward Dividend 0
Dividend Yield 0.7%
Dividend Pay Date Invalid DateTime.
Ex-Dividend Date Invalid DateTime.

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