stoxline Quote Chart Rank Option Currency Glossary
  
Harley-Davidson, Inc. (HOG)
18  -0.385 (-2.09%)    02-27 16:00
Open: 18.19
High: 18.28
Volume: 4,775,186
  
Pre. Close: 18.385
Low: 17.93
Market Cap: 2,188(M)
Technical analysis
2026-02-27 3:57:38 PM
Short term     
Mid term     
Targets 6-month :  23.4 1-year :  24.92
Resists First :  20.03 Second :  21.34
Pivot price 19.83
Supports First :  17.93 Second :  14.91
MAs MA(5) :  18.77 MA(20) :  19.86
MA(100) :  22.68 MA(250) :  24.05
MACD MACD :  -0.6 Signal :  -0.4
%K %D K(14,3) :  1.9 D(3) :  7.2
RSI RSI(14): 30.6
52-week High :  31 Low :  17.93
Price, MAs and Bollinger Bands

Price has closed below its short-term moving average. Short-term moving average is currently below mid-term; and below long-term moving average. From the relationship between price and moving averages: This stock is BEARISH in short-term; and BEARISH in mid-long term.
[ HOG ] has closed below the lower bollinger band by 4.1%. Bollinger Bands are 30.5% wider than normal. The current width of the bands does not suggest anything about the future direction or movement of prices.

Stock Price Prediction
If tomorrow: Open lower Open higher
High: 18.77 - 18.87 18.87 - 18.99
Low: 18 - 18.11 18.11 - 18.24
Close: 18.17 - 18.37 18.37 - 18.6
Company Description

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Headline News

Sat, 28 Feb 2026
Harley-Davidson, Inc. (NYSE:HOG) Declares Dividend Increase - $0.19 Per Share - MarketBeat

Fri, 27 Feb 2026
Harley-Davidson (HOG) Falls on Revenue Decline and Pricing Pressure - Yahoo Finance

Fri, 27 Feb 2026
Vanguard Group Inc. Boosts Stock Position in Harley-Davidson, Inc. $HOG - MarketBeat

Fri, 27 Feb 2026
Decoding Harley-Davidson Inc (HOG): A Strategic SWOT Insight - GuruFocus

Thu, 26 Feb 2026
Director James D. Farley Jr. sells 6,454 Harley-Davidson (HOG) shares in open-market trade - Stock Titan

Thu, 26 Feb 2026
[Form 4] HARLEY-DAVIDSON, INC. Insider Trading Activity - Stock Titan

Financial Analysis
Price to Book Value:
P/BV, a ratio used to compare book value to its current market price, to gauge whether a stock is valued properly.
Outperform
Price to Earnings:
PE, the ratio for valuing a company that measures its current share price relative to its earnings per share (EPS).
Outperform
Discounted cash flow:
DCF, a valuation method used to estimate the value of an investment based on its expected future cash flows.
Outperform
Return on Assets:
ROA, indicates how profitable a company is in relation to its total assets, how efficiently uses assets to generate a profit.
Neutral
Return on Equity:
ROE, a measure of financial performance calculated by dividing net income by equity. a gauge of profitability and efficiency.
Outperform
Debt to Equity:
evaluate financial leverage, reflects the ability of equity to cover outstanding debts in the event of a business downturn.
Underperform
Stock Basics & Statistics
Exchange:
NYSE
Sector:
Consumer Cyclical
Industry:
Auto - Recreational Vehicles
Shares Out 118 (M)
Shares Float 113 (M)
Held by Insiders 1.5 (%)
Held by Institutions 96.9 (%)
Shares Short 18,150 (K)
Shares Short P.Month 16,530 (K)
Stock Financials
EPS 2.77
EPS Est Next Qtrly 0
EPS Est This Year 0
EPS Est Next Year 0
Book Value (p.s.) 27.62
Profit Margin 7.5 %
Operating Margin -72.8 %
Return on Assets (ttm) 2.4 %
Return on Equity (ttm) 10.4 %
Qtrly Rev. Growth -27.8 %
Gross Profit (p.s.) 11.42
Sales Per Share 37.83
EBITDA (p.s.) 4.69
Qtrly Earnings Growth 0 %
Operating Cash Flow 569 (M)
Levered Free Cash Flow 1,030 (M)
Stock Valuations
PE Ratio 6.46
PEG Ratio 0
Price to Book value 0.65
Price to Sales 0.47
Price to Cash Flow 3.73
Stock Dividends
Dividend 0.18
Forward Dividend 0
Dividend Yield 1%
Dividend Pay Date Invalid DateTime.
Ex-Dividend Date Invalid DateTime.

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