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Herc Holdings Inc. (HRI)
163.71  -0.4 (-0.24%)    01-14 09:30
Open: 163.71
High: 163.71
Volume: 2,932
  
Pre. Close: 164.11
Low: 163.71
Market Cap: 5,447(M)
Technical analysis
2026-01-14 9:16:02 AM
Short term     
Mid term     
Targets 6-month :  202.06 1-year :  236.01
Resists First :  173 Second :  202.06
Pivot price 158.82
Supports First :  152.45 Second :  139.75
MAs MA(5) :  165.34 MA(20) :  157.77
MA(100) :  136.42 MA(250) :  138.35
MACD MACD :  5.7 Signal :  5.3
%K %D K(14,3) :  73.5 D(3) :  79.6
RSI RSI(14): 62.3
52-week High :  212.19 Low :  96.19
Price, MAs and Bollinger Bands

Price has closed below its short-term moving average. Short-term moving average is currently above mid-term; and above long-term moving average. From the relationship between price and moving averages: This stock is NEUTRAL in short-term; and BULLISH in mid-long term.
[ HRI ] has closed below upper band by 27.4%. Bollinger Bands are 10.6% wider than normal. The current width of the bands does not suggest anything about the future direction or movement of prices.

Stock Price Prediction
If tomorrow: Open lower Open higher
High: 167.57 - 168.94 168.94 - 169.86
Low: 160.76 - 162.27 162.27 - 163.28
Close: 162.15 - 164.47 164.47 - 166.03
Company Description

Herc Holdings Inc., through its subsidiaries, operates as an equipment rental supplier in the United States and internationally. It rents aerial, earthmoving, material handling, trucks and trailers, air compressors, compaction, and lighting equipment. The company also provides ProSolutions, an industry specific solution-based services, which include power generation, climate control, remediation and restoration, pump, trench shoring, and studio and production equipment; and ProContractor professional grade tools. In addition, it offers various services, including repair, maintenance, equipment management, and safety training; and equipment re-rental and on-site support services, as well as ancillary services, such as equipment transport, rental protection, cleaning, refueling, and labor. Further, the company sells used equipment and contractor supplies, such as construction consumables, tools, small equipment, and safety supplies. It serves non-residential and residential construction, specialty trade, restoration, remediation and environment, and facility maintenance contractors; industrial manufacturing industries, including automotive and aerospace, power, metals and mining, agriculture, pulp, paper and wood, food and beverage, and refineries and petrochemical industries; infrastructure and government sectors; and commercial facilities, hospitality, healthcare, recreation, entertainment production, and special event management customers. The company sells its products through its sales team and industry catalogs, as well as through participation and sponsorship of industry events, trade shows, and Internet. Herc Holdings Inc. was founded in 1965 and is based in Bonita Springs, Florida.

Headline News

Tue, 13 Jan 2026
Herc Holdings (HRI) Receives Analyst Rating Update from Citigrou - GuruFocus

Tue, 13 Jan 2026
Does Herc Holdings (NYSE:HRI) Have A Healthy Balance Sheet? - simplywall.st

Tue, 13 Jan 2026
Tema Etfs LLC Has $2.36 Million Stock Position in Herc Holdings Inc. $HRI - MarketBeat

Tue, 06 Jan 2026
Herc Holdings Inc. (NYSE:HRI) Given Average Rating of "Moderate Buy" by Analysts - MarketBeat

Tue, 23 Dec 2025
Did Herc’s US$1.2 Billion Note Refinancing Just Shift Herc Holdings' (HRI) Investment Narrative? - simplywall.st

Mon, 22 Dec 2025
Assessing Herc Holdings (HRI) Valuation After Its Recent Share Price Rebound - Yahoo Finance

Financial Analysis
Price to Book Value:
P/BV, a ratio used to compare book value to its current market price, to gauge whether a stock is valued properly.
Neutral
Price to Earnings:
PE, the ratio for valuing a company that measures its current share price relative to its earnings per share (EPS).
Underperform
Discounted cash flow:
DCF, a valuation method used to estimate the value of an investment based on its expected future cash flows.
Underperform
Return on Assets:
ROA, indicates how profitable a company is in relation to its total assets, how efficiently uses assets to generate a profit.
Underperform
Return on Equity:
ROE, a measure of financial performance calculated by dividing net income by equity. a gauge of profitability and efficiency.
Underperform
Debt to Equity:
evaluate financial leverage, reflects the ability of equity to cover outstanding debts in the event of a business downturn.
Underperform
Stock Basics & Statistics
Exchange:
NYSE
Sector:
Industrials
Industry:
Rental & Leasing Services
Shares Out 33 (M)
Shares Float 29 (M)
Held by Insiders 1.9 (%)
Held by Institutions 104.3 (%)
Shares Short 2,550 (K)
Shares Short P.Month 2,420 (K)
Stock Financials
EPS -2.39
EPS Est Next Qtrly 0
EPS Est This Year 0
EPS Est Next Year 0
Book Value (p.s.) 58.09
Profit Margin -1.7 %
Operating Margin 16 %
Return on Assets (ttm) 3.9 %
Return on Equity (ttm) -4.1 %
Qtrly Rev. Growth 35 %
Gross Profit (p.s.) 42.98
Sales Per Share 123.83
EBITDA (p.s.) 26.66
Qtrly Earnings Growth -79 %
Operating Cash Flow 1,100 (M)
Levered Free Cash Flow 216 (M)
Stock Valuations
PE Ratio -68.96
PEG Ratio 0
Price to Book value 2.82
Price to Sales 1.32
Price to Cash Flow 4.96
Stock Dividends
Dividend 0.69
Forward Dividend 0
Dividend Yield 0.4%
Dividend Pay Date Invalid DateTime.
Ex-Dividend Date Invalid DateTime.

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