10.5  -0.215 (-2.01%)		01-28 15:55
Open: 10.74 High: 10.825 Volume: 287,096		Pre. Close: 10.715 Low: 10.48 Market Cap: 689(M)

Short term
Mid term
Targets	6-month :	14.05	1-year :	15.28
Resists	First :	12.03	Second :	13.09
Pivot price	11.26
Supports	First :	10.32	Second :	8.59
MAs	MA(5) :	10.83	MA(20) :	11.52
	MA(100) :	12.12	MA(250) :	10.91
MACD	MACD :	-0.5	Signal :	-0.4
%K %D	K(14,3) :	16.1	D(3) :	13.1
RSI	RSI(14): 27.9
52-week	High :	13.92	Low :	7.32

Price has closed below its short-term moving average. Short-term moving average is currently below mid-term; and below long-term moving average. From the relationship between price and moving averages: This stock is BEARISH in short-term; and NEUTRAL in mid-long term.
[ MAX ] has closed below the lower bollinger band by 0.4%. If price is in a downtrend band; this downward trend might continue. However a short term pullback inside the band is likely. Bollinger Bands are 38.5% narrower than normal. The current width of the bands does not suggest anything about the future direction or movement of prices.

If tomorrow:	Open lower	Open higher
High:	11.01 - 11.06	11.06 - 11.1
Low:	10.19 - 10.26	10.26 - 10.31
Close:	10.62 - 10.73	10.73 - 10.82

MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. It optimizes customer acquisition in various verticals of property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California. MediaAlpha, Inc. is a subsidiary of White Mountains Insurance Group, Ltd.

Thu, 22 Jan 2026
MediaAlpha (NYSE:MAX) Insider Sells $89,600.00 in Stock - MarketBeat

Tue, 20 Jan 2026
Kaskela Law Firm Alerts MediaAlpha Inc. (NYSE: MAX) Investors to Pending Stockholder Investigation and Encourages Long-Term MAX Stockholders to Contact the Firm - PR Newswire

Wed, 14 Jan 2026
Steven Yi Sells 8,000 Shares of MediaAlpha (NYSE:MAX) Stock - MarketBeat

Mon, 05 Jan 2026
Spotting Winners: MediaAlpha (NYSE:MAX) And Advertising & Marketing Services Stocks In Q3 - Finviz

Fri, 02 Jan 2026
MediaAlpha (MAX) CTO Yeh sells $38,850 in shares - Investing.com

Fri, 19 Dec 2025
Has MediaAlpha (MAX) Outpaced Other Business Services Stocks This Year? - Yahoo Finance

Price to Book Value: P/BV, a ratio used to compare book value to its current market price, to gauge whether a stock is valued properly.	Underperform
Price to Earnings: PE, the ratio for valuing a company that measures its current share price relative to its earnings per share (EPS).	Underperform
Discounted cash flow: DCF, a valuation method used to estimate the value of an investment based on its expected future cash flows.	Outperform
Return on Assets: ROA, indicates how profitable a company is in relation to its total assets, how efficiently uses assets to generate a profit.	Underperform
Return on Equity: ROE, a measure of financial performance calculated by dividing net income by equity. a gauge of profitability and efficiency.	Underperform
Debt to Equity: evaluate financial leverage, reflects the ability of equity to cover outstanding debts in the event of a business downturn.	Underperform

Exchange: NYSE
Sector: Communication Services
Industry: Internet Content & Information
Shares Out	46 (M)
Shares Float	23 (M)
Held by Insiders	39.8 (%)
Held by Institutions	54 (%)
Shares Short	1,540 (K)
Shares Short P.Month	1,670 (K)

EPS	-0.02
EPS Est Next Qtrly	0
EPS Est This Year	0
EPS Est Next Year	0
Book Value (p.s.)	-0.52
Profit Margin	-0.2 %
Operating Margin	6.5 %
Return on Assets (ttm)	20.5 %
Return on Equity (ttm)	0 %
Qtrly Rev. Growth	18.2 %
Gross Profit (p.s.)	3.71
Sales Per Share	24.22
EBITDA (p.s.)	1.88
Qtrly Earnings Growth	52.9 %
Operating Cash Flow	88 (M)
Levered Free Cash Flow	86 (M)

PE Ratio	-526.75
PEG Ratio	0
Price to Book value	-20.26
Price to Sales	0.43
Price to Cash Flow	5.56

Dividend	0
Forward Dividend	0
Dividend Yield	0%
Dividend Pay Date	Invalid DateTime.
Ex-Dividend Date	Invalid DateTime.