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Rocky Brands, Inc. (RCKY)

33.69   -0.49 (-1.43%) 07-02 19:33
Open: 33.69 Pre. Close: 34.18
High: 34.07 Low: 33.39
Volume: 12,546 Market Cap: 246(M)
Rocky Brands, Inc. designs, manufactures, and markets footwear and apparel under the Rocky, Georgia Boot, Durango, Lehigh, Muck, XTRATUF, Servus, NEOS, Ranger, and licensed Michelin brand names in the United States, Canada, and internationally. It operates through Wholesale, Retail, and Contract Manufacturing segments. The Wholesale segment offers products in approximately 10,000 retail locations through a range of distribution channels comprising sporting goods stores, outdoor retailers, independent shoe retailers, hardware stores, catalogs, mass merchants, uniform stores, farm store chains, specialty safety stores, and specialty and online retailers. The Retail segment sells its products directly to consumers through its e-commerce websites, including,,,,,,,, and Rocky outlet store in Nelsonville, Ohio, and retail stores. The Contract Manufacturing segment include private label sales and any sales to customers which are contracted to manufacture a specific footwear product for a customer and include sales to the U.S. Military. It serves industrial and construction workers, as well as workers in the hospitality industry, such as restaurants or hotels; farmers and ranchers; consumers enamored with western influenced fashion; commercial military personnel; hunting, fishing, camping, and hiking enthusiasts; law enforcement, security personnel, and postal employees; and for the U.S. military personnel. Rocky Brands, Inc. was founded in 1932 and is headquartered in Nelsonville, Ohio.

Stock Price Prediction

Update at 5:00pm EST
If tomorrow: Open lower Open higher
High: 34.17 - 34.36 34.36 - 34.51
Low: 32.8 - 33.07 33.07 - 33.29
Close: 33.29 - 33.69 33.69 - 34.02

Technical analysis

as of: 2022-07-01 4:24:45 PM
Stoxline posted a BUY today, same as yesterday. Upward movement continues.
Target: Six months: 41.7     One year: 44.9
Support: Support1: 31.26    Support2: 26
Resistance: Resistance1: 35.7    Resistance2: 38.45
Pivot: 33.42
Moving Average: MA(5): 33.91     MA(20): 34.39
MA(100): 39.29     MA(250): 42.99
MACD: MACD(12,26): -0.8     Signal(9): -1
Stochastic oscillator: %K(14,3): 43.4     %D(3): 39.1
RSI: RSI(14): 44.8
52-week: High: 59.56  Low: 31.26
Average Vol(K): 3-Month: 27 (K)  10-Days: 21 (K)

Price, moving averages and Bollinger Bands

Price has closed below its short-term moving average. Short-term moving average is currently below mid-term; and below long-term moving average. From the relationship between price and moving averages: This stock is BEARISH in short-term; and BEARISH in mid-long term.
[ RCKY ] has closed below upper band by 43.7%. Bollinger Bands are 35.6% narrower than normal. The current width of the bands does not suggest anything about the future direction or movement of prices.

Headline News

Fri, 01 Jul 2022
Can Rocky Brands Stock Climb Out of This Bear Market? - Schaeffers Research

Mon, 27 Jun 2022
Strength Seen in Steven Madden (SHOO): Can Its 6.4% Jump Turn into More Strength? - Nasdaq

Tue, 14 Jun 2022
Wolverine's (WWW) Brands & E-Commerce Aid Customer Wins - Nasdaq

Tue, 14 Jun 2022
Zacks Industry Outlook Highlights Deckers Outdoor, Skechers, Steven Madden, Caleres and Rocky Brands - Nasdaq

Fri, 10 Jun 2022
Central Garden & Pet's (CENT) E-Commerce & Buyouts Fuel Sales - Yahoo Finance

Wed, 08 Jun 2022
G-III Apparel's (GIII) Q1 Earnings Beat, Sales Increase Y/Y - Nasdaq

Financial Analysis

Price to Book Value: Outperform
P/BV, a ratio used to compare book value to its current market price, to gauge whether a stock is valued properly.
Price to Earnings: Outperform
PE, the ratio for valuing a company that measures its current share price relative to its earnings per share (EPS).
Discounted cash flow: Outperform
DCF, a valuation method used to estimate the value of an investment based on its expected future cash flows.
Return on Assets: Neutral
ROA, indicates how profitable a company is in relation to its total assets, how efficiently uses assets to generate a profit.
Return on Equity: Neutral
ROE, a measure of financial performance calculated by dividing net income by equity. a gauge of profitability and efficiency.
Debt to Equity: Outperform
evaluate financial leverage, reflects the ability of equity to cover outstanding debts in the event of a business downturn.
Free Technical Analysis Charts

Stock Basics & Statistics

Exchange:  NASDAQ
Sector:  Consumer Cyclical
Industry:  Footwear & Accessories
Shares Out. 7 (M)
Shares Float 6 (M)
% Held by Insiders 6.6 (%)
% Held by Institutions 78.1 (%)
Shares Short 257 (K)
Shares Short P.Month 260 (K)

Stock Financials

EPS 2.4
EPS Est Next Qtl 0.2
EPS Est This Year 0.89
EPS Est Next Year 1.04
Book Value (p.s.) 25.5
Profit Margin (%) 4
Operating Margin (%) 10.2
Return on Assets (ttm) 7.7
Return on Equity (ttm) 10.8
Qtrly Rev. Growth 93.4
Gross Profit (p.s.) 27.3
Sales Per Share 70.44
EBITDA (p.s.) 8.76
Qtrly Earnings Growth 26.3
Operating Cash Flow -55 (M)
Levered Free Cash Flow -115 (M)

Stock Valuations

PE Ratio 14.03
PEG Ratio 0.6
Price to Book value 1.32
Price to Sales 0.47
Price to Cash Flow -4.49

Stock Dividends

Dividend 0
Forward Dividend 0
Dividend Yield 0%
Dividend Pay Date 2021-12-15
Ex-Dividend Date 2021-11-30
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