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comScore Inc. (SCOR)
3.15  -0.08 (-2.48%)    10-23 16:00
Open: 3.28
High: 3.3134
Volume: 33,244
  
Pre. Close: 3.23
Low: 3.07
Market Cap: 48(M)
Technical analysis
2026-10-23 4:47:20 PM
Short term     
Mid term     
Targets 6-month :  4.98 1-year :  5.85
Resists First :  4.26 Second :  5.01
Pivot price 3.73
Supports First :  3.06 Second :  2.55
MAs MA(5) :  3.29 MA(20) :  3.95
MA(100) :  5.99 MA(250) :  6.75
MACD MACD :  -0.5 Signal :  -0.5
%K %D K(14,3) :  9.3 D(3) :  10.1
RSI RSI(14): 26
52-week High :  9.34 Low :  3.06
Price, MAs and Bollinger Bands

Price has closed below its short-term moving average. Short-term moving average is currently below mid-term; and below long-term moving average. From the relationship between price and moving averages: This stock is BEARISH in short-term; and BEARISH in mid-long term.
[ SCOR ] has closed above bottom band by 10.9%. Bollinger Bands are 2.2% wider than normal. The current width of the bands does not suggest anything about the future direction or movement of prices.

Stock Price Prediction
If tomorrow: Open lower Open higher
High: 3.32 - 3.34 3.34 - 3.36
Low: 3.02 - 3.05 3.05 - 3.06
Close: 3.11 - 3.16 3.16 - 3.19
Company Description

comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. It provides Comscore TV–National that helps customers understand the performance of network advertising campaigns; Comscore TV–Local allows customers to understand consumer viewing patterns and characteristics; Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; and Survey Analytics, which measure various consumer insights including brand health metrics. The company also offers Activation Solutions, including audience activation and content activation; OnDemand Essentials that provides multichannel video programming distributors and content providers with transactional tracking and reporting; Movie Solutions; and Hollywood Software Suite. In addition, it serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers. comScore, Inc. was incorporated in 1999 and is headquartered in Reston, Virginia.

Headline News

Fri, 23 Oct 2026
comScore, Inc. Estimates – NASDAQ:SCOR - TradingView

Wed, 21 Oct 2026
More than 74% of U.S. households stream, but streaming gets 22.3% of TV ad exposure. - Stock Titan

Fri, 25 Sep 2026
Is Comscore, Inc. (SCOR) Rewriting the Communication Stocks Playbook? - Kalkine Media

Mon, 24 Aug 2026
Comscore director David Kline buys $37,030 in company stock - Investing.com

Thu, 13 Aug 2026
comScore, Inc. Q2 2026 Earnings Call Summary - Yahoo Finance

Thu, 13 Aug 2026
comScore Inc (SCOR) (Q2 2026) Earnings Call Highlights: Strategic Realignment and Debt ... - Yahoo Finance

Financial Analysis
Price to Book Value:
P/BV, a ratio used to compare book value to its current market price, to gauge whether a stock is valued properly.
Outperform
Price to Earnings:
PE, the ratio for valuing a company that measures its current share price relative to its earnings per share (EPS).
Outperform
Discounted cash flow:
DCF, a valuation method used to estimate the value of an investment based on its expected future cash flows.
Outperform
Return on Assets:
ROA, indicates how profitable a company is in relation to its total assets, how efficiently uses assets to generate a profit.
Underperform
Return on Equity:
ROE, a measure of financial performance calculated by dividing net income by equity. a gauge of profitability and efficiency.
Underperform
Debt to Equity:
evaluate financial leverage, reflects the ability of equity to cover outstanding debts in the event of a business downturn.
Outperform
Stock Basics & Statistics
Exchange:
NASDAQ
Sector:
Technology
Industry:
Software - Application
Shares Out 15 (M)
Shares Float 3 (M)
Held by Insiders 33.1 (%)
Held by Institutions 39.9 (%)
Shares Short 32 (K)
Shares Short P.Month 28 (K)
Stock Financials
EPS 7.25
EPS Est Next Qtrly 0
EPS Est This Year 0
EPS Est Next Year 0
Book Value (p.s.) 5.88
Profit Margin -5.1 %
Operating Margin -11.8 %
Return on Assets (ttm) -1 %
Return on Equity (ttm) -9.7 %
Qtrly Rev. Growth -11.4 %
Gross Profit (p.s.) 9.03
Sales Per Share 22.85
EBITDA (p.s.) 0.14
Qtrly Earnings Growth 0 %
Operating Cash Flow 21 (M)
Levered Free Cash Flow -16 (M)
Stock Valuations
PE Ratio 0.43
PEG Ratio 1.4
Price to Book value 0.53
Price to Sales 0.13
Price to Cash Flow 2.3
Stock Dividends
Dividend 0
Forward Dividend 0
Dividend Yield 0%
Dividend Pay Date Invalid DateTime.
Ex-Dividend Date Invalid DateTime.

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