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The Southern Company (SO)
95.3  -0.77 (-0.8%)    07-17 16:00
Open: 97.105
High: 98.34
Volume: 3,936,701
  
Pre. Close: 96.07
Low: 95.16
Market Cap: 107,432(M)
Technical analysis
2026-07-17 4:47:17 PM
Short term     
Mid term     
Targets 6-month :  112.83 1-year :  115.93
Resists First :  96.6 Second :  99.26
Pivot price 96.1
Supports First :  92.3 Second :  76.8
MAs MA(5) :  95.67 MA(20) :  95.73
MA(100) :  94.51 MA(250) :  91.63
MACD MACD :  0.4 Signal :  0.6
%K %D K(14,3) :  17.9 D(3) :  26.1
RSI RSI(14): 50.5
52-week High :  99.26 Low :  82.46
Price, MAs and Bollinger Bands

Price has closed below its short-term moving average. Short-term moving average is currently above mid-term; and above long-term moving average. From the relationship between price and moving averages: This stock is NEUTRAL in short-term; and NEUTRAL in mid-long term.
[ SO ] has closed above bottom band by 27.4%. Bollinger Bands are 39.8% narrower than normal. The current width of the bands does not suggest anything about the future direction or movement of prices.

Stock Price Prediction
If tomorrow: Open lower Open higher
High: 98.46 - 98.94 98.94 - 99.41
Low: 93.76 - 94.36 94.36 - 94.94
Close: 94.2 - 95.14 95.14 - 96.07
Company Description

The Southern Company operates as an energy utility, primarily involved in the production, transmission, and distribution of electricity. Its operations are segmented into Gas Distribution Operations, Gas Pipeline Investments, Wholesale Gas Services, and Gas Marketing Services. The company also undertakes the development, construction, acquisition, ownership, and management of various power generation assets, including renewable energy ventures, and supplies electricity to the wholesale market. Complementing its power business, it distributes natural gas in Illinois, Georgia, Virginia, and Tennessee, while also offering gas marketing services, wholesale gas services, and managing gas pipeline investments. Its extensive portfolio of generating assets includes 30 hydroelectric, 24 fossil fuel, three nuclear, 13 combined cycle/cogeneration, 45 solar, 15 wind, one fuel cell, and four battery storage facilities. In terms of natural gas infrastructure, the company builds, operates, and maintains 76,289 miles of pipelines and 14 storage facilities with a total capacity of 157 billion cubic feet, delivering natural gas to residential, commercial, and industrial clients. The Southern Company serves approximately 8.7 million electric and gas utility customers in total. Furthermore, it provides digital wireless communications and fiber optics services. The company was founded in 1945 and maintains its corporate headquarters in Atlanta, Georgia.

Headline News

Fri, 17 Jul 2026
Can Southern Company (NYSE:SO) Sustain Its Power Surge? - Kalkine Media

Thu, 16 Jul 2026
Southern Company (NYSE:SO): Can Grid Spending Deliver? - Kalkine Media

Thu, 16 Jul 2026
Ladenburg Thalmann Adjusts Price Target on Southern Company to $95.50 From $96.50, Maintains Neutral Rating - Moomoo

Thu, 16 Jul 2026
JPMorgan Adjusts Price Target on Southern Company to $104 From $101, Maintains Neutral Rating - Moomoo

Thu, 16 Jul 2026
Why Is The Southern Company (NYSE:SO) Watching Rising Power Demand? - Kalkine Media

Wed, 15 Jul 2026
As data centers choose Georgia, Georgia Power unveils customer pledge - Stock Titan

Financial Analysis
Price to Book Value:
P/BV, a ratio used to compare book value to its current market price, to gauge whether a stock is valued properly.
Underperform
Price to Earnings:
PE, the ratio for valuing a company that measures its current share price relative to its earnings per share (EPS).
Underperform
Discounted cash flow:
DCF, a valuation method used to estimate the value of an investment based on its expected future cash flows.
Outperform
Return on Assets:
ROA, indicates how profitable a company is in relation to its total assets, how efficiently uses assets to generate a profit.
Neutral
Return on Equity:
ROE, a measure of financial performance calculated by dividing net income by equity. a gauge of profitability and efficiency.
Outperform
Debt to Equity:
evaluate financial leverage, reflects the ability of equity to cover outstanding debts in the event of a business downturn.
Underperform
Stock Basics & Statistics
Exchange:
NYSE
Sector:
Utilities
Industry:
Regulated Electric
Shares Out 1,130 (M)
Shares Float 1,120 (M)
Held by Insiders 0.1 (%)
Held by Institutions 72.5 (%)
Shares Short 37,410 (K)
Shares Short P.Month 29,710 (K)
Stock Financials
EPS 3.91
EPS Est Next Qtrly 0
EPS Est This Year 0
EPS Est Next Year 0
Book Value (p.s.) 32.93
Profit Margin 14.4 %
Operating Margin 25.8 %
Return on Assets (ttm) 3.2 %
Return on Equity (ttm) 10.9 %
Qtrly Rev. Growth 8 %
Gross Profit (p.s.) 12.82
Sales Per Share 26.7
EBITDA (p.s.) 12.36
Qtrly Earnings Growth -0.9 %
Operating Cash Flow 9,780 (M)
Levered Free Cash Flow -3,950 (M)
Stock Valuations
PE Ratio 24.37
PEG Ratio 2.7
Price to Book value 2.89
Price to Sales 3.56
Price to Cash Flow 11.01
Stock Dividends
Dividend 0.75
Forward Dividend 0
Dividend Yield 0.7%
Dividend Pay Date Invalid DateTime.
Ex-Dividend Date Invalid DateTime.

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