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The Southern Company (SO)
86.74  -0.265 (-0.3%)    01-12 16:00
Open: 87.01
High: 87.245
Volume: 5,748,205
  
Pre. Close: 87.005
Low: 86.105
Market Cap: 95,391(M)
Technical analysis
2026-01-12 4:51:48 PM
Short term     
Mid term     
Targets 6-month :  102.98 1-year :  120.28
Resists First :  88.16 Second :  102.98
Pivot price 86.85
Supports First :  85.46 Second :  83.8
MAs MA(5) :  86.95 MA(20) :  86.66
MA(100) :  91.4 MA(250) :  90.46
MACD MACD :  -0.4 Signal :  -0.6
%K %D K(14,3) :  64.5 D(3) :  63.3
RSI RSI(14): 46.1
52-week High :  100.83 Low :  81.41
Price, MAs and Bollinger Bands

Price has closed below its short-term moving average. Short-term moving average is currently below mid-term; and below long-term moving average. From the relationship between price and moving averages: This stock is BEARISH in short-term; and BEARISH in mid-long term.
[ SO ] has closed above bottom band by 45.5%. Bollinger Bands are 49.5% narrower than normal. The narrow width of the bands suggests low volatility as compared to its normal range. The bands have been in this narrow range for 4 bars. This is a sign that the market may be about to initiate a new trend.

Stock Price Prediction
If tomorrow: Open lower Open higher
High: 87.35 - 87.9 87.9 - 88.28
Low: 84.79 - 85.48 85.48 - 85.97
Close: 85.84 - 86.84 86.84 - 87.56
Company Description

The Southern Company, through its subsidiaries, engages in the generation, transmission, and distribution of electricity. It operates through Gas Distribution Operations, Gas Pipeline Investments, Wholesale Gas Services, and Gas Marketing Services segments. The company also develops, constructs, acquires, owns, and manages power generation assets, including renewable energy projects and sells electricity in the wholesale market; and distributes natural gas in Illinois, Georgia, Virginia, and Tennessee, as well as provides gas marketing services, wholesale gas services, and gas pipeline investments operations. In addition, it owns and/or operates 30 hydroelectric generating stations, 24 fossil fuel generating stations, three nuclear generating stations, 13 combined cycle/cogeneration stations, 45 solar facilities, 15 wind facilities, one fuel cell facility, and four battery storage facility; and constructs, operates, and maintains 76,289 miles of natural gas pipelines and 14 storage facilities with total capacity of 157 Bcf to provide natural gas to residential, commercial, and industrial customers. The company serves approximately 8.7 million electric and gas utility customers. Further, the company offers digital wireless communications and fiber optics services. The Southern Company was incorporated in 1945 and is headquartered in Atlanta, Georgia.

Headline News

Tue, 13 Jan 2026
Tema Etfs LLC Invests $1.73 Million in Southern Company (The) $SO - MarketBeat

Mon, 12 Jan 2026
Southern Company Stock Is Quietly Going Viral – But Is It Actually Worth Your Money? - AD HOC NEWS

Sat, 10 Jan 2026
Oregon Public Employees Retirement Fund Purchases 30,802 Shares of Southern Company (The) $SO - MarketBeat

Thu, 08 Jan 2026
CX Institutional Increases Stake in Southern Company (The) $SO - MarketBeat

Sun, 04 Jan 2026
Morgan Stanley Downgrades The Southern Company (SO) From Equal Weight To Underweight - Yahoo Finance

Sat, 20 Dec 2025
Analysts reduce respective price targets on The Southern Company (SO) - MSN

Financial Analysis
Price to Book Value:
P/BV, a ratio used to compare book value to its current market price, to gauge whether a stock is valued properly.
Underperform
Price to Earnings:
PE, the ratio for valuing a company that measures its current share price relative to its earnings per share (EPS).
Underperform
Discounted cash flow:
DCF, a valuation method used to estimate the value of an investment based on its expected future cash flows.
Neutral
Return on Assets:
ROA, indicates how profitable a company is in relation to its total assets, how efficiently uses assets to generate a profit.
Neutral
Return on Equity:
ROE, a measure of financial performance calculated by dividing net income by equity. a gauge of profitability and efficiency.
Outperform
Debt to Equity:
evaluate financial leverage, reflects the ability of equity to cover outstanding debts in the event of a business downturn.
Underperform
Stock Basics & Statistics
Exchange:
NYSE
Sector:
Utilities
Industry:
Regulated Electric
Shares Out 1,100 (M)
Shares Float 1,100 (M)
Held by Insiders 0 (%)
Held by Institutions 74.1 (%)
Shares Short 25,510 (K)
Shares Short P.Month 37,960 (K)
Stock Financials
EPS 4.01
EPS Est Next Qtrly 0
EPS Est This Year 0
EPS Est Next Year 0
Book Value (p.s.) 31.79
Profit Margin 15.4 %
Operating Margin 36.5 %
Return on Assets (ttm) 3.4 %
Return on Equity (ttm) 11.4 %
Qtrly Rev. Growth 7.5 %
Gross Profit (p.s.) 12.88
Sales Per Share 26.28
EBITDA (p.s.) 12.55
Qtrly Earnings Growth 10.8 %
Operating Cash Flow 9,380 (M)
Levered Free Cash Flow -2,360 (M)
Stock Valuations
PE Ratio 21.57
PEG Ratio 0
Price to Book value 2.72
Price to Sales 3.3
Price to Cash Flow 10.17
Stock Dividends
Dividend 0.74
Forward Dividend 0
Dividend Yield 0.8%
Dividend Pay Date Invalid DateTime.
Ex-Dividend Date Invalid DateTime.

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